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September 27, 2009

Sunday Morning SEO: Link Building With Press Releases

Filed as Features with 5 comments

You don’t usually hear a lot about press releases when people talk about SEO, but I’ve found them to be a solid link building tactic.  There are sites that publish and promote press releases called newswires.  Some newswires like PRWeb do well on the search results.  These sites provide quality links.

You’ll have to spend some money to get the best links but there are free or low cost newswires that pass a good amount of link juice.

There are other benefits aside from the links.  News search engines like Google News scour the newswires to populate their search results.  And any site that uses press releases gets a boost in perceived authority since press releases are associated with activity and expertise. read more

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September 20, 2009

Sunday Morning SEO: How Effective are Paid Links?

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A couple months ago, We Build Pages stopped buying links for their clients.  This was a big change since We Build Pages is a well known link building firm in the SEO industry and they were notorious for buying links.  Also, just recently, I was surprised to see SEOmoz change their stance on paid links.  SEOmoz had previously recommended paid links.

Why is it that top SEO firms are now changing their minds on paid links?  Has buying links gotten so risky that you shouldn’t do it any more?

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September 13, 2009

Sunday Morning SEO: Copying Your Competitors’ Links

Filed as Features with 5 comments

Well, I’m back to continue the Sunday Morning SEO series. I took a little break of three months because I was busy with client work. I’m creating backup posts beforehand so I won’t have to take a break next time.

Anyways, today let’s look at one of my favorite link building tactics. It’s a powerful tactic that involves competitive analysis.

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September 7, 2009

Movable Type Monday: MT 5, Media Manager, SEO

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Happy Monday, folks! Big news this week: Six Apart announced the beta for Movable Type 5. The plan is to have a two month beta period, with the release coming sometime in November. Let’s take a look at some of the big new features in MT 5:

* Websites — MT 5 will have the concept of a website, which includes blogs and pages. This makes it more of a CMS, and makes it much simpler to use MT to maintain your entire site.

* Revision History — Entries, pages, and templates will all maintain a revision history. I’m particularly excited about this feature. The ability to modify templates, and return to previous version, is very useful.

* Custom Fields — Custom fields are now available on more objects and can be imported and exported. Plus, you can map them to a category/folder, so that they only appear if an entry/page is within that category/folder.

* Themes — MT 5 will have a whole new theme engine, which allows the bundling of templates, CSS, images, etc. together as a complete website theme.

…and lots more. MT5 will be a huge change from previous versions, pushing the platform more towards a CMS and further away from being a personal blog engine. We should get more details about these other changes in the coming months. read more

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August 20, 2009

Matt Cutts Praises WordPress SEO in Presentation

Google SEO expert Matt Cutts spoke at WordCamp San Francisco 2009, and the video i available over at the WordPress Publishing Blog. Why would they publish it? Well, it might have something to do with this:

WordPress takes care of 80-90% of (the mechanics of) Search Engine Optimization (SEO)

Great praise indeed, and true at that. Launching a site using WordPress (or any other SEO friendly platform for that matter) is a good idea if you want to rank well in the search engines. If you’re interested you might want to check out Matt Cutts’ slides from the presentation as well.

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May 31, 2009

Sunday Morning SEO: How to Use Anchor Text Effectively (Part 2)

Filed as Guides with 11 comments

In part one of this series, I gave a couple tips on using anchor text effectively including doing research on keywords and then inserting the keywords in your post titles.  Here is part two where we’ll look at other tips including optimizing internal anchor text and avoiding anchor text spam.

Optimize Your Internal Links.

Internal links are links that point to a page within the same website. These links should be optimized since they actually help with rankings. Anchor text from external links, or links from other sites, is more effective than internal links, so don’t just rely on internal anchor text. However, since you control the anchor text of your internal links, it makes sense to optimize them.

For example, look back at the first sentence of this post. I could’ve linked back to part one of this series like this:

In part one of this series, I gave a couple tips on using anchor text effectively including doing research on keywords and then inserting the keywords in your post titles.

Instead, I used the anchor text using anchor text effectively since it has the relevant keyword, anchor text. read more

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May 28, 2009

StudioPress To Get SEO’d, Courtesy Of Joost De Valk

StudioPress is growing, and the themes are getting some serious SEO treatment thanks to the latest member of the team: Joost de Valk, of WordPress fame. Brian Gardner and Joost de Valk have their own respective announcement posts up. They are both really happy with the partnership, this from the latters blog post:

So we are partnering up. I’m going to be optimizing all the StudioPress themes, and offering StudioPress customers advice on how to optimize their sites in regular blog posts and in a new blog optimization package we’ll be offering through StudioPress.

I caught up with Brian Gardner for a really quick chat about this latest development for StudioPress. read more

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May 24, 2009

Sunday Morning SEO: How to Use Anchor Text Effectively (Part 1)

Filed as Guides with 25 comments

In my last post, I defined anchor text and talked about its importance in SEO.  Today, we’ll look at a couple ways to use it effectively.

Research Keywords.

It’s a good idea to do some keyword research so that the keywords you use in your anchor text are good keywords. I’ve written about keyword research before so I won’t belabor the point. read more

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May 17, 2009

Sunday Morning SEO: What is Anchor Text and Why is It Important?

Filed as Guides with 14 comments

In a survey of 37 search experts, the 2nd highest SEO factor was the anchor text of links from other sites.  However, many webmasters who want to rank better on the search engines don’t know what anchor text is.  Fortunately, anchor text is an easy concept to understand.  In this post and next week’s post, we’ll look at what anchor text is and how to use it well for your blog.  read more

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May 4, 2009

Monetizing Manny Pacquiao

Over the weekend, the streets of Manila were pretty much empty. Which is a rare case to consider. The malls had no people. Sunday lunch out was pretty much dead — a whole nation was glued to the television watching the Pacquiao vs. Hatton fight at the MGM Grand in Las Vegas. With 8 seconds to spare in the second round, Pacquiao landed a stunning left blow into Hatton’s lower jaw sending him to sleep, and a TKO.

But Pacquiao wasn’t the only winner that evening — dozens of Filipino bloggers cashed in from page views netting thousands of dollars from the search engines:
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