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January 14, 2009

Showtime to Launch New TV Show on Major Blogs

Showtime, an US pay cable network that is also available in other parts of the world via satellite, utilizes the internet to launch a new TV series, called The United States of Tara. According to UPI.com, the first episode will be aired for free on sites like TV.com, Yahoo and Blockbuster.com, but also on blogs like Gawker, and social networking sites like Facebook. You’ll even be able to catch it in your mobile phone if you’ve got the necessary services from AT&T or Verizon. Read more about the series over at the Showtime site. The premiere is on January 18th.

My bet is that we’ll see more launches like this, especially using service like YouTube. It would be pretty easy to gain traction in the blogosphere if you played your cards right, so don’t be surprised when PR reps from TV companies start emailing you…

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