Six Apart has a clever “program” up to get recently laid off journalists to start blogging. They’re calling it the TypePad Journalist Bailout Program. Basically, it gives journalists these things for free:
- A TypePad Pro account for free. Usually costs $14,95/month.
- Enrollment in the Six Apart Media advertising program, to get the ad dollars rolling.
- An extra push on blogs.com.
They also offer support and whatnot, all for free. The only thing the journos need to do is send a link to their last piece for a newspaper or similar. And according to the post, there’s been an overwhelming interest in this, so they’re lagging a bit behind on setting the accounts up, but no word on closing the program. [Read more…]