Sad news for Movable Type fans. It looks like the reports of Six Apart’s demise (or rather assimilation) will come to light tomorrow as Michael Arrington is reporting that VideoEgg will be acquiring Six Apart (and their various properties).
Advertising network VideoEgg will acquire blogging and advertising network Six Apart, and the combined entity will be renamed Say Media. The companies will officially announce the transaction tomorrow. VideoEgg CEO Matt Sanchez will run the combined entity as CEO. Six Apart CEO Chris Alden will step down. (via TechCrunch)
According to TechCrunch, VideoEgg (or rather Say Media) will keep Typepad and Movable Type alive, although it’s uncertain whether this merger will help the service and software platforms make a come back in the age of social blogging.
With Tumblr on the rise and Automattic expanding the WordPress empire (not to mention the rise of WordPress only hosting companies recently) the future for Movable Type doesn’t look very good.
Hopefully this merger can bring some much needed innovation to the MT universe, who despite its fall from the limelight is still one of the premier blogging platforms available.
Today is a sad day for Vox fans. After having launched the social networking blog platform in 2006, it looks as if the Six Apart execs are shutting down Vox at the end of the month.
Vox has been a fun place to explore, create and connect with your friends. But Vox is closing its doors on September 30, 2010.
This doesn’t mean you have to say goodbye to your blog. We want you to make sure you can keep the great content you’ve shared on Vox, and continue to have a home for your blog. To help you make the transition off of Vox, we’ve added new export features that make it easy to move your blog to a free TypePad account, and your photos & videos to Flickr. (Official Vox Blog)
The few passionate users of the service are not thrilled with the news (as one can tell by the comment section) and many are already reporting errors when it comes to migrating to Typepad and Flickr. read more
A long, long time ago (near the beginning of blog time) Movable Type was born.
Unlike many previous rivals (i.e. Blogger and LiveJournal), Movable Type allowed bloggers to host the software upon their own servers, eliminating the need to rely on corporate hosting without breaking the bank.
In order to feed their families, the Movable Type monks charged businesses a fee to use their software while allowing individuals to use Movable Type for free.
But that was before the dark times, before the rise of the WordPress empire. Fast forward to today and Movable Type has (more or less) fallen out of the lime light.
While Blogger and WordPress have become house hold names (at least among my less than tech savvy non-geek friends), Movable Type has diminished in popularity as evidenced by the rise of Tumblr.
But all is not lost my Movable Type lovin’ friends, as their is still hope for Six Apart’s favorite child to regain its former glory by adapting to times (aka make Movable Type relevant for the new millennium). read more
In order to help increase the availability of high quality themes, it looks like the boys and girls at Six Apart are launching a contest for template designers, with the lucky 2nd place winner receiving a 32 GB iPad (Wifi of course).
Guess what the winner receives?
We are welcome [sic] that you to join and win Movable Type Theme Contest 2010. Movable Type 5 allows you to create and share your innovative web design by a single theme file. There are thousands of beautiful websites build upon Movable Type 5 already, and now it’s time to spread and share your achievements ! [...]
The winners of the contest will be determined by the contest judges. Each winner will receive:
Six Apart (the company behind Typepad, Movabletype, and Vox) has dipped its toe in the green movement by purchasing an environmentally conscious network by the name of NaturalPath Media.
Six Apart, the world’s leading blogging and conversational media company, today announced the acquisition of NaturalPath Media, the largest online advertising and media network for sustainable, healthy, and conscious lifestyles. [...]
“NaturalPath Media is a valuable addition to the Six Apart Media network and strengthens our ability to help marketers reach highly influential green and healthy living consumers while they are engaging with content and conversations that are important to them,” said Chris Alden, CEO and Chairman of Six Apart. (MarketWire.com) read more
The company behind TypePad today announced the launch of an official AVATAR online community, in collaboration with Twentieth Century Fox, a month ahead of the release of James Cameron’s film on 18 December.
avatar.typepad.com offers fans a central place to read AVATAR-themed microblogs, other content from around the web, behind-the-scenes video, and integration with Twitter, YouTube, Flickr and other social sites.
Simulating Twitter and Facebook, but in an AVATAR themed environment, users can sign up and then follow other members, share notes, photos and videos. They can also create AVATAR blogs. read more
“Post from anywhere” capabilities with email, iPhone, and TypePad bookmarklet
New simple, professionally-designed, stylish themes
“Post once, publish everywhere” with built-in support for Facebook, Twitter, and Friendfeed
Control of your own advertising, your domain, and your personal brand
All backed with support and training from TypePad One
These features might be new for Typepad users, I personally fail to see where they are new. Other than having ‘built-in plugins’ for the technically challenged people. Everything else, and much more, can be obtained freely via Tumblr and/or WordPress. For the minimum $4.95/month TypePad charges, I can host my blog on my own domain and have much more freedom.
Bloggers using TypePad will find it easier to integrate video ads into their content thanks to a partnership between VideoEgg and Six Apart announced today.
Six Apart will offer AdFrames ad units including Twig, which is an ad that stays in the browser window and can be expanded upon mouse over (one of the types of ad I hate, for what it’s worth).
The press release implies that the video units will be available to all publishers, though I’d be surprised if there was no quality control/bar to entry at all. It mentions that “launch partners” include Orbitcast, MediaBlab, Geeks are Sexy, Make Use of and Blog Net News, so perhaps it is fairly selective. read more
Microblogging service Pownce is closing its doors on December 15th, and the team is joining Six Apart, along with the Pownce technology. This from a blog post:
We’re very happy that Six Apart wants to invest in growing the vision that we the founders of Pownce believe so strongly in and we’re very excited to take our vision to all of Six Apart’s products. Mike and I have joined Six Apart as part of their engineering team and we’re looking forward to being a part of the talented group that has created amazing tools for blogging and publishing.
Pro users will get information on what will happen with the money they spent. Maybe they’ll get TypePad accounts or something. read more