Blab works by listening to 60 million conversions that take place on 50,000 websites. The company uses both text and image matching to detect a websites pages content.
Blab then categorizes the conversations it collects into different general topic areas such as sports and news. Blab claims that it can take patterns from one conversation and then use them to compare new patterns as they emerge. The platform then makes an educated guess at the conversations that will occur over the next three days.
Essentially Blab is a trending tool that aims to predict trends rather than simply reporting on them. [Read more…]