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April 11, 2011

Why Are People More Social On Fridays?

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A recent 14-day study by BuddyMedia on 200 of its clients’ Facebook pages found engagement was 18% higher on Thursdays and Fridays. Reinforcing the notion that Fridays contain more social interactions is Twitter Chief Revenue Officer Adam Bain’s speech at the Ad Age Digital conference revealing users interact with Tweets more on Friday.

The theory behind more social interactions happening later in the week is the quantity of content being published that day. It’s thought that posts, videos and other media is more sparse on Friday than the rest of the work week but not as low as the weekend. However, there isn’t a clear shift of content creators and socialites moving their activity to Thursday and Friday. Many brands and business still need more research done on social trends throughout the week and may opt to rely on data they’ve compiled about their demographic.

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April 15, 2009

What Changes Your Mind About Leaving a Blog Comment?

A few minutes ago I followed a trackback to a lovely blog post about one of my blog posts. It was quite complementary and made some good points. I was in the middle of composing a reply when I glanced over to the sidebar and saw the listing of the most recent blog posts featuring what were clearly pay-per-post or sponsored post titles. Ick!

That was my first response. Ick. Yuk. Oooey gooey, as one of my nephews would say.

We’ve talked about a lot of different design detail clutter and distractions in the ongoing series, “WTF Blog Design Clutter“, but we haven’t addressed the issue of perception when it comes to inspiring blog comments and conversation.

It’s true that a lot of people comment on blogs for link bait and Google juice. While that may be true, what is unsaid about the importance of a blog comment is probably the most important consideration when it comes to commenting on blogs: Association by commenting.

A blog comment says you want to participate in the conversation. It says you are interested in the topic. It says you are supportive of the blogger. It says you are who you say you are. It says that the link in your comment form takes the reader to your blog, which should speak well of you and match the quality of the blog you are commenting on. It says you want to be a valuable contributor to the blogosphere and the world of communication. Right?

No? Well, maybe it should. read more

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