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October 20, 2008

Blogging important for branding, says Social Media Portal

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UK-based Social Media Portal (SMP), which tracks the global use of social networks, believes that it’s vital for companies to build their brands through blogging.

Blogs provide a place for two-way interaction between the organisation and consumers, and allow customers to provide valuable feedback on how the brand is doing.

“Blogs will continue to play an incredibly important role for brands and they should be looking not only to be managing their own blog, but rather becoming part of the blogging community and contributing,” she said cofounder and editor of the SMP, Rachel Hawkes.

Of course, a corporate blog has to be real if it’s to be taken seriously by customers and consumers. Blatant PR exercises are highly likely to damage a brand, no matter how good they might seem at the time.

(Via BCS

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October 16, 2008

Aloha Hawaii Geek Week!

Aloha! I’m heading to Hawaii for the official Hawaii Geek Week October 18-25, 2008. Want to join me?

Actually, it all started with the wonderful coincidence of having two packed weekends of web and blog tech conferences, Mactoberfest with the Hawaii Macintosh and Apple Users Society (HMAUS) on Saturday, October 18, 2008, and the week ending with Podcamp and WordCamp Hawaii on October 24-25, 2008. With so much web tech goodness, more workshops and events were thrown into the calendar.

The Hawaii Macintosh and Apple Users Society (HMAUS) and their Secretary and Ambassador Eugene Villaluz decided to approach the governor of Hawaii to declare Hawaii Geek Week. read more

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