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October 26, 2008

Define Social Media

As I described in Learning Blogging and Social Media in Hawaii, I learned a lot about the future of the web at the Social Media Club Workshop in Honolulu this past week as part of Hawaii Geek Week.

One of the biggest problems facing those who consult and train others in social media, as well as business that need to know about social media, is defining social media. What is it?

Many simplify the concept and say that it is Twitter and blogs, especially blog conversations and comments. Others offer complicated answers that have to do with building your online identity and brand.

The last few workshops and conferences I’ve been to, including Podcamp and WordCamp Hawaii, battled with the definition of social media and the role it plays in today’s business and economy.

What does social media mean to you? How do you use it? What is it doing for you? How do you define social media?

Exploring Social Media Series

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October 24, 2008

Learning Blogging and Social Media in Hawaii

Hawaii Geek Week continues in Honolulu, Hawaii. Yesterday’s Web Weavers Workshop with Lorelle in Hawaii was a tremendous success. A couple dozen people learned how to blog beginning with what a blog is and ending with how blogging is already changing their lives by giving people a platform upon which to speak and share and learn.

Web Weavers Workshop for bloggers by Lorelle VanFossen

Web Weavers Workshop for bloggers by Lorelle VanFossen

The participants ranged from total newbies trying to understand what this “blogging thing” is all about, to business owners and professionals familiar with website technology and development and eager to take it a few steps further into blogging and social media.

Each participant made a plan for their blog, signed up for a free blog, and started filling in the blanks and choosing a WordPress Theme.

Many arrived with the preconceived notion that blogging is hard and complicated, and left realizing that blogging is easy. It’s finding your passion to share with the world that is really the hardest part of the puzzle. A few had set ideas on what they wanted to blog about when they arrived, but through the step-by-step process of drilling down their idea into an actionable plan for their blogs, they realized that they didn’t have the content, nor the commitment, to blog their idea over the long term. A few changed paths midstream and left the day-long workshop inspired and ready to embrace their blog in a new direction.

The next in the natural evolution of a blog came today at the Social Media Club Workshop. read more

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October 22, 2008

Hawaii Social Media Club is Changing Lives and Businesses

On Thursday, October 23, 2008, Hawaii Geek Week will rock with the exciting Thursday, October 23, is the Social Media Club Workshop in Honolulu. This one day workshop is ideal for businesses, bloggers, especially those in the media, marketing, advertising, and social services.

The speakers include Chris Heuer and Kristie Wells from San Francisco, Beth Kanter from Boston, and Roxanne Darling from Honolulu.

What Social Media Means in Today’s Economy

Listen, folks, traditional media and marketing isn’t working any more. You cannot survive in today’s economy doing what has been done in the past. It’s a new world and that world is online and “social” right now. read more

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