August 2, 2012
Targeting and social media go hand in hand because people are so willing to offer up personal information on social networking sites—Facebook being one of the most tempting. After all, your friends may want to know what your major is in school or where you’re currently working, and we can’t forget about the all important relationship status and birthday. This information doesn’t seem quite as necessary to share with your Twitter followers or your LinkedIn connections, but Facebook makes it easy to share this information. This information has been huge when it comes to advertisements, but what about targeting organic updates and posts?