Social media has been one of the most powerful lead generation channels for online businesses and blogs. It establishes a two-way communication and maximises engagement with a highly targeted audience; you get to hear their valuable feedback and you get to promote your content. [Read more…]
In 2012, LinkedIn launched Influencers, a publishing platform for users to share their knowledge about their field of expertise. It paved way for people like Richard Branson, Arianna Huffington, and Guy Kawasaki, among countless others, to build a readership from this social networking site through the content they create.
Originally, aside from people established in their respective industries, Influencers handpicked other regular users to publish content and build their personal branding through this platform. While it is no longer accepting applications to their Influencers , however, LinkedIn has allowed all members the opportunity to write long-form posts.
While it doesn’t bear the same weight as Influencers, you as a blogger can still find use to the LinkedIn long-form posts feature, especially if you have a blog. Below are ways on how you can do it.
Editor’s note: This post was written by Rohan, who creates digital master plans at E2M Solutions for companies seeking advanced search marketing services. He also works on mobile UX improvement for startups and sui generis brands at OnlyDesign.org. Hit him up on Google+ for a chat on any of these areas.
The typical social media team operates in the middle of a continual, churning chaos of users, suppliers, competitors, agencies and what not. With change being the only constant in such an environment, the only way your social media marketing has any hope of surviving is by being agile and adaptive.
Here I refer to agility not just in terms of speed and nimbleness, it also stands in for the ‘agile philosophy’ that is a fundamental principle of Marketing 2.0. How much does being agile really count from a social media perspective? Let’s find out. [Read more…]
As 2014 starts winding down, it’s important to look forward and capitalize on the latest trends coming down the social media pipeline. For marketers and bloggers alike, social media networks can be a veritable springboard for great products, services, and ideas. In case you missed it, here’s a list of the biggest social media stories that are going to make a splash in 2015.
As if we couldn’t get more attached to our smartphones, the increasing popularity of wearable technology now allows us to stay connected all hours of the day. From Google Glass to Android Wear and the Apple Watch, these ultra-portable smart devices afford new ways to post, share, and check in seamlessly.
How might this affect the social media savvy? Most important, these devices bring a new sense of immediacy to social media. With sharing that’s even more instantaneous, more visually-driven content will be critically important. As devices become smaller and more integrated “in the moment,” you can forget reaching your audience with pages upon pages of text. [Read more…]
Editor’s note: This post was written by Tim Soulo, who calls himself an MMA marketer (which stands for “Mixed Marketing Arts”) and his focus is tactics and strategies that bring you either money or clients. Make sure to visit his personal blog at: BloggerJet.
Get tons of traffic from Twitter
How come Twitter is so simple and yet every social media expert on the planet tries to make it look so complicated?
Twitter marketing is not a rocket science, and obviously you don’t need a PhD to run your Twitter account, right?
However, many bloggers seem to misunderstand how Twitter works and as they try to milk it for traffic they end up doing totally ineffective things: change their profile picture 3 times, order a custom twitter profile design, and rewrite their twitter bio twice a week. But all of that doesn’t help. [Read more…]
Through the vast advancement of technology, people nowadays depend highly in the juices of technology. We are able to accomplish things fast and efficient through the high tech gadgets and machineries invented. We are also able to connect with different people in diverse culture and race through different social media marketing.
Businesses are one of the great benefactors of social media marketing. Because as we trace history, before we are having a hard time promoting our products and service because of the limited resources we all have. The most popular way of advertising is through the Trimedia (TV, RADIO and Print). Fortunately, many methods are available to help us generate more traffic and eventually translate the lead generation to our target audience. [Read more…]
It is evident that marketing, online and conventional, is undergoing a transition all over the world. With the popularization of Social Media, many businesses are turning to the internet to facilitate growth.
Internet marketing, in the form of Search Engine Optimization (SEO) and Pay per Click (PPC) advertising, has been around for quite some time and has proven to be the most targeted marketing strategy with the highest return on investment by far. Now Social Media has been thrown into the mix, and everyone wants to get in on the action, but very few really know how, when or what Social Media marketing actually entails and how it should be used.
Social Media has evolved from experimental sharing of pictures and keeping up with family and friends to an integral part of the Marketing Mix. What many once called “a passing fad” has turned into one of the most powerful mediums to build your business brand, communicate with potential clients and market your business to the masses at a fraction of the cost of conventional marketing. The question now however is: “How do I integrate Social Media Marketing as part of my existing online marketing campaign?” [Read more…]
With successful social media campaigns from Kraft Mac & Cheese, Dell Computers, Pepsi and various other “big box” retailers, it shouldn’t come as a surprise that marketers in 2011 are looking to increase their social media spending, however what might surprise some users are the amounts being thrown around.
In a recent poll given to executives and marketers at big box firms including Colgate-Palmolive, Mini USA and Bank of America among others, executives said they planned on increasing their social media ad spends by more than 10% in 2011 on average when compared to 2010. The poll also revealed that of those companies polled, 70% said they would increase spending to those 10+% levels.
When compared to the 13% overall ad spend on TV ads (approx. $68.7 billion) the social media spending number is still rather small ($26 billion last year) however social media as a medium is still rather new and undiscovered and underutilized ad channels are still being implemented and tweaked for launch, which in turn will allow for a more rich marketing experience than what is current offered via TV ads. [Read more…]
Do you love Kraft Macaroni & Cheese? If you do you could be the proud owner of five free boxes of the cheesy goodness, along with a free Kraft t-shirt. The promotion is part of a new Twitter contest the company is running that puts Twitter followers in direct contest with one another.
The program, which has been slowly rolled out over the last several weeks looks for two people at a time who have individually used the phrase “mac & cheese” in a tweet. The first person to click on the “Mac & Jinx” link they receive and give Kraft their address will receive five free boxes of the cheesy food goodness and a T-Shirt.
The new contest comes from Crispin Porter + Bogusky, the same company responsible for Burger King’s advertising for more than 10 years as well as Microsoft’s successful “Laptop Hunters” campaign. [Read more…]
I’ve been immersed in some form of Social Media for the past 5 years. My latest experience; working with Social Media Marketing both interested and disappointed me. The potential of networking is amazing but it’s all moot if you have nothing worth sharing and you come off as a pitch man.