Through the vast advancement of technology, people nowadays depend highly in the juices of technology. We are able to accomplish things fast and efficient through the high tech gadgets and machineries invented. We are also able to connect with different people in diverse culture and race through different social media marketing.
Businesses are one of the great benefactors of social media marketing. Because as we trace history, before we are having a hard time promoting our products and service because of the limited resources we all have. The most popular way of advertising is through the Trimedia (TV, RADIO and Print). Fortunately, many methods are available to help us generate more traffic and eventually translate the lead generation to our target audience. read more
It is evident that marketing, online and conventional, is undergoing a transition all over the world. With the popularization of Social Media, many businesses are turning to the internet to facilitate growth.
Internet marketing, in the form of Search Engine Optimization (SEO) and Pay per Click (PPC) advertising, has been around for quite some time and has proven to be the most targeted marketing strategy with the highest return on investment by far. Now Social Media has been thrown into the mix, and everyone wants to get in on the action, but very few really know how, when or what Social Media marketing actually entails and how it should be used.
Social Media has evolved from experimental sharing of pictures and keeping up with family and friends to an integral part of the Marketing Mix. What many once called “a passing fad” has turned into one of the most powerful mediums to build your business brand, communicate with potential clients and market your business to the masses at a fraction of the cost of conventional marketing. The question now however is: “How do I integrate Social Media Marketing as part of my existing online marketing campaign?” read more
With successful social media campaigns from Kraft Mac & Cheese, Dell Computers, Pepsi and various other “big box” retailers, it shouldn’t come as a surprise that marketers in 2011 are looking to increase their social media spending, however what might surprise some users are the amounts being thrown around.
In a recent poll given to executives and marketers at big box firms including Colgate-Palmolive, Mini USA and Bank of America among others, executives said they planned on increasing their social media ad spends by more than 10% in 2011 on average when compared to 2010. The poll also revealed that of those companies polled, 70% said they would increase spending to those 10+% levels.
When compared to the 13% overall ad spend on TV ads (approx. $68.7 billion) the social media spending number is still rather small ($26 billion last year) however social media as a medium is still rather new and undiscovered and underutilized ad channels are still being implemented and tweaked for launch, which in turn will allow for a more rich marketing experience than what is current offered via TV ads. read more
Do you love Kraft Macaroni & Cheese? If you do you could be the proud owner of five free boxes of the cheesy goodness, along with a free Kraft t-shirt. The promotion is part of a new Twitter contest the company is running that puts Twitter followers in direct contest with one another.
The program, which has been slowly rolled out over the last several weeks looks for two people at a time who have individually used the phrase “mac & cheese” in a tweet. The first person to click on the “Mac & Jinx” link they receive and give Kraft their address will receive five free boxes of the cheesy food goodness and a T-Shirt.
The new contest comes from Crispin Porter + Bogusky, the same company responsible for Burger King’s advertising for more than 10 years as well as Microsoft’s successful “Laptop Hunters” campaign. read more
I’ve been immersed in some form of Social Media for the past 5 years. My latest experience; working with Social Media Marketing both interested and disappointed me. The potential of networking is amazing but it’s all moot if you have nothing worth sharing and you come off as a pitch man.
It was only a matter of time before some of the big wig ad execs on Madison Avenue began to realize that the future of Social Media could give them the outlet they need to stay relevant, that’s what happened this week with social media firm Big Fuel announcing that founder Avi Savar would hand over the reigns of his company to a new CEO, Jon Bond.
Bond is a founder of Kirshenbaum Bond + Partners and he has come on board so Savar can focus more of his time on growing the agency, while driving the company’s creative vision.
The announcement of Bond as CEO comes at the same time as an announcement that Big Fuel will now handle all of General Motors’ social media marketing, adding to their client list that already includes Colgate-Palmolive, Budweiser, Fisher-Price and McDonald’s among others.
Bond is no stranger to the world of marketing at KB (which he left in early 2010) he worked with clients that include BMW, Target, Delta and Wendy’s. He left his founding company after MDC Partners bought a controlling interest in the firm last year.
Adding to speculation that the company is ready to branch out quickly, they have garnered the services of The Jordan Edminston Group who will help them enter new markets both domestically and abroad. read more
Social media has evolved out of blogging into its own category of online promotion and marketing, and while blogging did give birth to the social media movement, they can, and should be used together. Social media marketing is a great way to expand on your blog, encourage conversation and grow your traffic. It can be used to communicate quickly and effectively with your audience, which in turn, makes your audience much more captivated with your ideas and your site.
There are a few things that you can do to implement and integrate social media on to your blog. The first thing I would recommend is putting up share buttons. I would go with ones for sites you are most familiar with and use the most often as it is hard to be effective at marketing on a site that you aren’t used to. For most people those sites are going to be Facebook and Twitter. People use the share buttons as an easy way to show a post they are interested to their friends within their social network. It is much easier than copying and pasting a link or emailing it, they can just click the share button one time and there it goes, instantly to their buddies! read more
Coca-Cola is engaging into a huge marketing campaign for its “Open Happiness” product branding. Dubbed Expedition 206, this campaign will send 3 bloggers on a trip around the world in 365 days for free. In exchange, these lucky 3 bloggers will use various social media tools such as blogs, Twitter, and YouTube videos to share their experiences and interaction with locals. For what purpose? To find out what makes people around the world happy. read more