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October 27, 2014

Forming a Winning Social Media Campaign

Social media is changing the way we promote content and generate traffic to our websites. It’s a great way to create buzz online with people who are relevant to your niche. Social media networks have allowed bloggers to increase user engagement on their blogs which is important when trying to accomplish a specific goal like email opt ins, conversions, increase traffic, etc.

winning social media campaign

However, many people don’t utilize social media as a tool in growing their blog because they fail to make use of it the right way. If you don’t know how to create a converting social media campaign, you’ll lose out on enormous growth potential, and your blog will become stagnant. read more

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July 25, 2013

How to Effectively Promote Your Blog Posts on Social Media

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Social media

Back in the day, you didn’t have nearly as many options when it came to sharing new blog posts. Mostly, you relied off of RSS subscribers to swing on by, email subscribers, or for people to discover your content through search engines. While all of those still ring true today, social media has given all of us the ability to more easily share our content with the world. There are no shortage of social networks to choose from, and it can be a daily struggle just to keep up with everything.

Contrary to popular belief, you don’t need a massive following to do well. We so often get caught up in numbers, believing the bigger the number, the better. To be honest, having a big following is awesome, but you know what matters even more? A quality following, and people that are your biggest fans. Those are the people who will share your content on a consistent basis.

However, just posting your blog post’s headline and adding a link isn’t enough. You can of course stick to the way most people do it, or you can make some little changes that will get your content even more attention when shared.

Better Pique Interest

Thanks to social media, our attention spans have been spread very thin. Content is hitting us at every single direction, and it’s incredibly easy to skip over things without a second thought. Unless you write seriously good headlines, your followers are likely skipping over your posts. read more

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February 18, 2011

The Benefits of Using a Social Media Dashboard

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Most entrepreneurs today are aware that social media sites like Facebook, Twitter, LinkedIn, and others can play an essential role in marketing their businesses. It’s also become clear to many of us that using social media as a marketing tool is a time consuming process that requires much thought and planning to use it successfully. So how can you make the most of social media marketing without spending so much time at it? One efficient way is to use a social media dashboard.

What is a Social Media Dashboard?

A social media dashboard isn’t another social network for you to deal with. Rather, it’s an organizational tool to help you manage all those other networks. Instead of having to go to each site to post your messages or to see what customers and competition are saying, it’s all brought together in one place. It lets you sort through all the media clutter, pinpoints exactly what you are looking for, and delivers it to you. It’s an efficient way to accomplish brand management. read more

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