First, a link is a door people open to your world, be it a world within your blog, social media tools and services, or a recommendation to visit another world, one you hope your fans will enjoy so much, they will return to your world with joy, eager for more and telling the world about what you have to offer.
Second, if you link without anything worth linking to, without anything positive to offer people, without anything worth recommending, without anything worth returning to, you have lost the power in social influence within the modern online world.
If you link to yourself, then these two characteristics are magnified. You are offering people a gateway into your world, one they expect is worth linking to, deserving of attention, exciting, and worth telling others about.
The link is the most powerful social media tool of all. [Read more…]