November 17, 2014
Social media can be a harsh terrain to navigate. Whether for businesses or freelancers, the social media landscape is often fraught with uncertainty and only one unfortunate constant…change. The best way to understand where to start or where to go next is through consistent measurement. No, the number of “likes” or favorites is not useful, nor are they any indication that you’re “doing” social right.
In an attempt to shed some light on the subject and steer individuals and businesses back on a path toward meaningful social media marketing, here’s a list of 5 social media metrics that are actually worth measuring.
It’s a pretty well-known rule that if you have an idea on the Internet, there’s at least one person who will criticize it. Businesses on social media know this feeling all too well, as miscommunication among staff and outright faux pas have received intense backlash from followers. Anticipating these types of interactions and developing processes to resolve them quickly is a great step toward a more successful social media presence. Enter Resolution Rate: the ratio of inquiries that were resolved to all other inquiries. This social media metric allows you to ensure you’ve got a grip on the two-way street that is social media interaction. read more
Tags: Social Media, social media analytics, social media metrics
November 12, 2014
Editor’s note: This post was written by Dustin Greene, a tech writer based out of North Carolina. He graduated from Caldwell Community College and Technical Institute in Hudson and spends most of his free time golfing… weather permitting. You can follow him on Google+.
A blog is an essential piece of the content marketing arsenal for any business. 57% of companies with a blog have acquired a customer from their blog. Your blog visitors come to your weblog, read your opinions and insights, and if you’re lucky they will share or comment on them before leaving.
Source: Desi Mendosa
Often, this accurately portrays the depth of onsite blogger-visitor engagement. Most bloggers will turn to social media as a means of gauging their blog visitors. But there are more strategic ways which provide a representative view of readership in order to better understand visitors’ habits and preferences and overall engagement.
Audry Larocque, the CEO of iPerceptions, was quoted on Market Watch last month stating “online communities need to measure more than unique visitors per month, conversions and goal completion to understand how to grow their audience.” Understanding your audience is critical to growing and further engaging with them as a marketer or a blogger. read more
Tags: reader engagement, Social Media
October 27, 2014
Social media is changing the way we promote content and generate traffic to our websites. It’s a great way to create buzz online with people who are relevant to your niche. Social media networks have allowed bloggers to increase user engagement on their blogs which is important when trying to accomplish a specific goal like email opt ins, conversions, increase traffic, etc.
However, many people don’t utilize social media as a tool in growing their blog because they fail to make use of it the right way. If you don’t know how to create a converting social media campaign, you’ll lose out on enormous growth potential, and your blog will become stagnant. read more
Tags: increase traffic, Social Media, Social Media Tips
October 24, 2014
The average social media user may not face any issues with regard to crime. Trolling, sure. That’s what the Internet is for, right? Crime directly related to social media is not that common, though. Or is it?
In recent times, however, studies have shown that there is a correlation between crime and social media. As early as 2012, the BBC reported that alleged crimes related to Twitter and Facebook have increased eight-fold in four years!
To be fair, the findings of various studies are not always negative. But when it does go wrong, it can get shocking. read more
Tags: Crime, Cyber-Bullying, cybercrime, Social Media
October 18, 2014
2014 is nearing its close. As we prepare to enter the final quarter of the year, it’s time to reflect on your company’s current standing. With an honest self-assessment, you can enter 2015 strongly with the right plans for improvement.
Every business has unique needs, strengths, and weaknesses — all of which you must assess as the year comes to a close. Here are five essential elements that offer benefits to almost any organization.
1. Improve in-store purchasing with POS software
Most businesses today have an e-commerce presence. Many e-commerce stores began as a mere supplement to their physical stores, but in today’s commercial arena, e-commerce is developing an ever greater share of the market.
Physical stores are falling behind. While this obviously means greater profits online, no one should make the mistake of neglecting the opportunity to modernize their brick-and-mortar store(s). read more
Tags: active blog, invest in SEO, new business strategies, Social Media, tactics for your business
April 4, 2014
One thing we learn from a very young age is that being liked matters. From being chosen on the best football team to getting that dream job ahead of someone equally as capable, being seen in a positive manner and with positive sentiment is of notable benefit.
The same is true for brands and if people have a high opinion of your services or product, then they’ll find it more desirable and be more inclined to purchase it.
In this day and age brands tend to deal with people on a one-to-one level mainly over social media. So, creating positive sentiment on social media around your brand is important – in fact it matters a lot!
Tags: Social Media
January 27, 2014
It doesn’t take an expert to see that Google search no longer has the same reach that it had just a few years ago. Sure, Google still controls more than two-thirds of American search, but it isn’t the only platform by where people connect online. Thanks to social media, your customers may be just as likely to find you on Facebook or some other sites as they are using Google search. Here are five social media strategies (websites) for 2014 that every company should consider.
Facebook — What are you using Facebook for? Hopefully, your business has its own page there, perhaps multiple pages for different and distinct products that you sell. Facebook can no longer be ignored: there are more than 1 billion global users engaged. Use it post new information about your company, to elicit feedback from your customers, and make special promotional pitches. Encourage people to “like” your pages and to reshare your information. read more
Tags: Facebook, Instagram, Pinterest, Social Media, Twitter
December 26, 2013
After Instagram announced that they were allowing embeds of Instagram posts on websites via their blog, many bloggers have taken advantage and have started using embed codes instead of copy and pasting Instagram images or taking a screenshot of an image to re-post it to their page.
Even though you can still only post images via an app on a mobile device, Instagram has become a huge social media platform that brands and bloggers should be utilizing. Many ways to do this include interacting via the community through Instagram photo challenges, contests, custom hashtags, and artistic photos that showcase the blog or company’s values and products.
After you sign up for an account (if you don’t have one already), here are some of the reasons why you should be embedding more Instagram posts on your blog: read more
Tags: embed, Instagram, Social Media
December 13, 2013
Whether you are a fan of the current White House Administration or not, there is little debate that the White House blog has done a great job when it comes to their online presence and strategy. There are several things the White House blog is doing right that other bloggers can emulate, which will hopefully translate into more traffic and better engagement.
The White House blog has a lot of great written content, but it also ties that in with a variety of media mediums that help illustrate its point. This includes embedding YouTube videos and SoundClouds (like the one below that they did of one of President Obama’s speeches), as well as including a lot of photos.
Screenshot taken 12/12/2013 read more
Tags: Blogging, Social Media, tumblr, White House