Protection against the Dark Arts: Ways to better control social content

Protection against the Dark Arts: Ways to better control social content (via Pando Daily)

By Cale Guthrie Weissman On October 10, 2013Even before it became known that the NSA was tracking citizens’ online movements, Web users have been looking for ways to control the information they disseminate online. Since Instragram’s controversy…


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How to Use Quora to Cook Up Great Content

quora

quora

The most successful blogs offer useful content often, as it keeps readers coming back and helps with search rankings. But with the pressure to constantly come up with new ideas, it’s normal for bloggers to experience “blogger’s block” and become a bit overwhelmed with it all. Fortunately there are sites like Quora that can help you generate new ideas by discovering what people are asking about — and searching for — already. [Read more…]

Why Marketing Your Blog is Crucial to Its Success

Because blogging has become more mainstream, it’s not enough anymore for businesses to simply have a blog, publish some posts, and call it a day. Blogging has become its own unique cog in the overall branding and marketing machine, forcing companies and blog owners to additionally market their blog if they want to make it successful.

Marketing your blog and promoting the great content that you are focused on writing can help not only generate more blog traffic, but also get more referrals clicks to other pages of your website, especially if you are regularly linking to them within your blog posts (where appropriate). [Read more…]

Personalized Curated Social Mobile Project Seeks Crowd Funding via Indiegogo

Personalized Curated Social Mobile Project Seeks Crowd Funding via Indiegogo (via SBWire)

Developers appeal to investors to recognize the need for a curated, peer-to-peer social search engine, which will enhance the experience of the mobile platform. London, UK — (SBWIRE) — 10/01/2013 — Project manager, Zohe Mustafa, has initiated a crowd…


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An A-list group of investors bet a new app called Memoir can do our remembering for us

An A-list group of investors bet a new app called Memoir can do our remembering for us (via Pando Daily)

By Erin Griffith On September 18, 2013The premise sounds a little looney: Memoir, an app that launched today, aims to “replace human memory.”  It’s based on the concept that we will use Google Glass to record everything we ever do. Memoir aims…


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5 Little Things That Make a Big Difference in Your Blog’s SEO

medium_5267464508

medium_5267464508

Many people start blogs because they are passionate about a topic and want to tell people about it. However, in order for a blog to be successful, we must go beyond writing about what interests us and focusing on the little things that make a big impact on SEO. Some tasks, like allowing for email subscription and verifying your blog’s URL with the major search engines, only take a few minutes but can create a huge difference in traffic, engagement, and overall growth.

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Is Google+ Part of Your Blogging Strategy?

google authorship

google blogging

Google+ is one of the newest social media networks that has grown into millions of members. It allows you to integrate with Google services, which give you the ability to promote your content and other links, as well as to gain visibility with other Google products. Many bloggers do not realize the importance that Google+ may have been promoting their content. Google plus is no longer an optional network that people can decide to participate in when it comes to social media promotion.

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How Social Media Can Help Create Your Next Blog Post

Social Media

Social Media

Social media has taken over our daily lives, and over one billion people access Facebook alone on a monthly basis. While various platforms help us connect with others wherever, whenever, they can also be a serious killer of getting work done. From post to post, video to funny photo, an hour skimming through streams can feel like just a matter of minutes.

Blogging and social media both go hand in hand, and thanks to the explosion of major platforms like Twitter, Facebook and Google+, we are able to reach people in a way that more easily facilitates content consumption. In other words, social networks are like RSS readers, minus the whole dying part. [Read more…]

Content Marketing with Noelle Schuck, Editor-in-Chief at iAcquire

Content Marketing

Content Marketing

Content marketing is all the rage these days – but what exactly is it and how can it be scaled to be profitable? We had the opportunity to interview Noelle Schuck, the Editor-in-Chief at iAcquire, a NYC and Phoenix-based digital and content marketing agency. As the Editor-in-Chief, she manages content journalists, SEO strategists, and editors who create custom content on behalf of clients, publishers, and their audiences.

What’s it like leading a team? How do you manage your time, and stay on track? Any particular tools you recommend?

I manage 21 people on iAcquire’s Editorial team: four content strategists, three assignment editors, seven writers, six editors and one infographics specialist. We also use a network of freelance writers. Our editorial team is one branch of our agency’s holistic digital marketing offerings. Our role is to create relevant, informative, and timely content to clients across multiple industries.

We are a high-volume business, so every one of us has to be an expert at time management. For years, I was a big Dayrunner devotee and never left home without my big, bulky planner. Now I’m in heaven with the project management, time management, and task-oriented apps that fit on my iPhone and iPad. As an organization we have all migrated to Google apps (Gmail/Google calendar) and Trello. [Read more…]