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May 20, 2013

Social Media Is The New Face Of Disaster Response [Infographic]

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Social mediaSocial media keeps all of us connected in real time and thanks to its reach, disaster response is being given a big lift.

The team at USF’s Online MPA took a close look at disaster response to determine what effect it receives from social media.

The team quickly discovered that many agencies are now using Facebook, Twitter, and even Instagram to help facilitate rescue and relief efforts.

Researchers examined three specific disasters: The Japan tsunami, the Haiti earthquake and Superstorm Sandy. read more

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April 26, 2013

How Guest Posting Will Boost Your SEO Value

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social-media

Many websites consider allowing guest posting in order to help boost their ratings. On the other hand, some websites choose to guest post on other sites in order to help boost their rankings. In both of these cases, you can watch your ratings go through the roof so long as you execute your posts correctly.

For this reason, you might want to think about how guest posting can help your SEO value out. There are several different reasons behind how guest posting will help you, and it is important to understand how it can benefit you. By understanding how guest posts can help you, you will be able to make sure that you use them efficiently. read more

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April 24, 2013

Social Ads: Why Advertise Anywhere but Facebook

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Social Ads
Never has it been easier to get yourself seen or heard as it is today.

The Internet brings content to virtually every corner of the universe. This means that all you need for a little exposure is to get yourself on the Internet, and you have a market of billions of potential consumers.

Social media has spawned advertising, and the aim of every social media advertising campaign is to go viral. The question facing advertisers is where to advertise. There are so many platforms available from which to launch your assault on the unsuspecting public, that the choice of is almost mind numbing. read more

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April 17, 2013

How Social Media Killed The Postcard [Infographic]

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Postcard and social mediaRemember when you used to take a trip to Hawaii and you would purchase a postcard to send home? Those days are long gone and social media is to blame.

The team at Skyscanner recently conducted a Social Media Use Poll in the UK and they discovered that most travelers have turned to social media in place of paper-based postcards.

The study found that only 6 percent of travels send postcards while 26 percent like to use Facebook to share their experiences. Two percent of users like to use Twitter for their vacation sharing needs. 14 percent of travelers also admitted that they would not attempt to contact anyone while taking their vacation, ruling out social media and paper-based postcards all together.

The study involved 1,200 travelers who took vacations to various locations.

As we move towards an ever increasing number connected social media users we will likely see less dependency on paper travel documents as a whole and more emphasis on digital products.  read more

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January 29, 2013

Why Every Blogger Needs Access to a Designer

Lately, there’s been a lot of emphasis on how high-quality blog content is not only more engaging for readers, but it also ranks better in search engines. However, making an impact in the blogging world is about more than just writing posts people want to read. That’s important, but there’s another very important element to consider: design.

Perhaps you’re fortunate enough to have some design expertise under your belt and don’t mind using those skills on your blog. If that situation doesn’t apply, you’ll soon see why it’s such a good idea to hire a designer.

Make Your Blog’s Template Your Own

Think of a template as an expression of your blog’s brand. Although it’s possible to purchase premium templates, wouldn’t you rather have one that’s all your own? A designer can be a great resource and create one that immediately gives readers clues about what to expect when coming to the blog for the first time.

branding-12keys

Templates are also useful if you participate in themed blogging, where the majority of your content relates to a niche topic. Take 12 Keys’ blog, shown above, for example. As a recovery center, their blog reflects the bright and cheerful colors of their logo and their relaxing beachside location. Think about recruiting a designer to help you make small alterations to a template to reflect seasonal changes, as well. read more

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December 9, 2012

How to Revive Expired Content

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Most bloggers don’t like the idea of their content expiring, especially if they publish a lot of it on a consistent basis. The thing is that the more you publish, the less time you have to review your past articles. And sorry to be the one to break this to you, but your content won’t stay evergreen till the end of time.

Well okay, if you publish articles on learning the Latin language then you’re safe, but for any other niche, things change quite fast. And if you’re in web technology, blogging, or making money then your content is like a bottle of freshly squeezed carrot juice in the fridge … so to speak.

I guess what I’m trying to say is that good, quality content has a short lifespan.

Essentially, content is like food. The better it is, the sooner you have to eat it. read more

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November 29, 2012

Become a Local Blogging Celebrity with LinkedIn

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Linkedin Local There are a number of social media sites that have captured the hearts and attention span of the modern world. Internet users rely on social networking a great deal for any number of tasks, originally personal but not more along the lines of professional. In fact, using such sites for self promotion, business networking and marketing is becoming second nature to the site genre.

Some sites have been created specifically for this purpose, and one of the most well known is LinkedIn. Well established, full of people in every industry and very beneficial, you probably already have an account or have thought about getting one. It is recommended, as a quick means of making connections with others in relevant industries, or just maintaining and easily accessible online resume.

But beyond that, LinkedIn can provide a fantastic method of local marketing. This is a means of targeting a local audience to become a kind of celebrity of sorts to those in your immediate area. This is much more simple to achieve than gaining a mass notoriety within your industry. read more

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How Much Time Are You Spending On Social Networks? [Infographic]

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Social Media AddictionSocial media has become a huge component of the web and a new study proves that point, claiming that internet users now spend 18% of their time online via social networks.

From Facebook and Twitter to Tumblr and LinkedIn, we have become a social media obsessed population.

According to the study the average time spent on social websites has more than doubled year-over-year from 2.7 hours to 6.9 hours per month

The study also found that more people than ever are using social networks with 24% of Americans in 2008 to 56% of Americans today.

As expected Facebook still leads the pack with nearly seven hours spent on the social network per month. Gaining speed however are Tumblr and Pinterest, both relatively new but super popular social networks.

read more

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November 20, 2012

Seven Ways To Kill Your Blog

Registering a domain name and turning it into a profitable blog takes time. It takes patience, hard work and quite a few clever decisions. Some people would even argue that at times it takes a little bit of luck. The one thing that’s for certain is that it’s not easy.

Though most people know how difficult it is to create a profitable blog, many are surprised to learn how easy it is to kill one. Getting noticed might take a long time but losing the lions share of your readers can be achieved surprisingly quickly.

If you’ve been enjoying a certain amount of blogging success of late, here are seven mistakes that you should avoid making at all costs. read more

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October 25, 2012

SEO Challenges Small Businesses Face

What really is Search Engine Optimization?

What really is Search Engine Optimization? (Photo credit: Go Local Search)

More and more people all over the globe are taking the plunge and diving into the world of self-employment. Even though the economy is not what it used to be, it is relatively easy to find your place in the modern market and open a business of your own. Furthermore, when starting a small business, you are faced with a large number of problems which should rather be seen as challenges. These challenges are often difficult to overcome, but some of them such as the challenge of creating a strong online presence, is extremely important to overcome. Here, we will talk about SEO challenges that small business are faced with. read more

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