The most successful blogs offer useful content often, as it keeps readers coming back and helps with search rankings. But with the pressure to constantly come up with new ideas, it’s normal for bloggers to experience “blogger’s block” and become a bit overwhelmed with it all. Fortunately there are sites like Quora that can help you generate new ideas by discovering what people are asking about — and searching for — already. [Read more…]
Because blogging has become more mainstream, it’s not enough anymore for businesses to simply have a blog, publish some posts, and call it a day. Blogging has become its own unique cog in the overall branding and marketing machine, forcing companies and blog owners to additionally market their blog if they want to make it successful.
Marketing your blog and promoting the great content that you are focused on writing can help not only generate more blog traffic, but also get more referrals clicks to other pages of your website, especially if you are regularly linking to them within your blog posts (where appropriate). [Read more…]
Developers appeal to investors to recognize the need for a curated, peer-to-peer social search engine, which will enhance the experience of the mobile platform. London, UK — (SBWIRE) — 10/01/2013 — Project manager, Zohe Mustafa, has initiated a crowd…
By Erin Griffith On September 18, 2013The premise sounds a little looney: Memoir, an app that launched today, aims to “replace human memory.” It’s based on the concept that we will use Google Glass to record everything we ever do. Memoir aims…
Many people start blogs because they are passionate about a topic and want to tell people about it. However, in order for a blog to be successful, we must go beyond writing about what interests us and focusing on the little things that make a big impact on SEO. Some tasks, like allowing for email subscription and verifying your blog’s URL with the major search engines, only take a few minutes but can create a huge difference in traffic, engagement, and overall growth.
Google+ is one of the newest social media networks that has grown into millions of members. It allows you to integrate with Google services, which give you the ability to promote your content and other links, as well as to gain visibility with other Google products. Many bloggers do not realize the importance that Google+ may have been promoting their content. Google plus is no longer an optional network that people can decide to participate in when it comes to social media promotion.
If you blog and you haven’t heard of StumbleUpon, you’re missing out on a great deal of quality referrals to your content. StumbleUpon is a website that specializes in social bookmarking, and is one of the best traffic-generators on the web for blogs who know how to embrace it properly. In 2011, StumbleUpon surpassed Facebook as the biggest social traffic driver on the internet. Although more recently, Facebook has overtaken StumbleUpon, and Pinterest is now in second place, StumbleUpon is still a none-too-shabby third, and it has a dedicated following.
Getting your blog noticed on StumbleUpon can seem a bit tricky at first, especially if you haven’t taken the time to familiarize yourself with how the site works. Users randomly “stumble” through sites, and rate them (with a simple thumbs up or down) as they discover them. The more sites they rate, the better StumbleUpon gets at serving up content that it thinks they would enjoy. When done the right way, a StumbleUpon campaign is a great way to get your humble little blog in front of hundreds or even thousands of new sets of eyes. [Read more…]
Social media has taken over our daily lives, and over one billion people access Facebook alone on a monthly basis. While various platforms help us connect with others wherever, whenever, they can also be a serious killer of getting work done. From post to post, video to funny photo, an hour skimming through streams can feel like just a matter of minutes.
Blogging and social media both go hand in hand, and thanks to the explosion of major platforms like Twitter, Facebook and Google+, we are able to reach people in a way that more easily facilitates content consumption. In other words, social networks are like RSS readers, minus the whole dying part. [Read more…]
Content marketing is all the rage these days – but what exactly is it and how can it be scaled to be profitable? We had the opportunity to interview Noelle Schuck, the Editor-in-Chief at iAcquire, a NYC and Phoenix-based digital and content marketing agency. As the Editor-in-Chief, she manages content journalists, SEO strategists, and editors who create custom content on behalf of clients, publishers, and their audiences.
What’s it like leading a team? How do you manage your time, and stay on track? Any particular tools you recommend?
I manage 21 people on iAcquire’s Editorial team: four content strategists, three assignment editors, seven writers, six editors and one infographics specialist. We also use a network of freelance writers. Our editorial team is one branch of our agency’s holistic digital marketing offerings. Our role is to create relevant, informative, and timely content to clients across multiple industries.
We are a high-volume business, so every one of us has to be an expert at time management. For years, I was a big Dayrunner devotee and never left home without my big, bulky planner. Now I’m in heaven with the project management, time management, and task-oriented apps that fit on my iPhone and iPad. As an organization we have all migrated to Google apps (Gmail/Google calendar) and Trello. [Read more…]
Back in the day, you didn’t have nearly as many options when it came to sharing new blog posts. Mostly, you relied off of RSS subscribers to swing on by, email subscribers, or for people to discover your content through search engines. While all of those still ring true today, social media has given all of us the ability to more easily share our content with the world. There are no shortage of social networks to choose from, and it can be a daily struggle just to keep up with everything.
Contrary to popular belief, you don’t need a massive following to do well. We so often get caught up in numbers, believing the bigger the number, the better. To be honest, having a big following is awesome, but you know what matters even more? A quality following, and people that are your biggest fans. Those are the people who will share your content on a consistent basis.
However, just posting your blog post’s headline and adding a link isn’t enough. You can of course stick to the way most people do it, or you can make some little changes that will get your content even more attention when shared.
Better Pique Interest
Thanks to social media, our attention spans have been spread very thin. Content is hitting us at every single direction, and it’s incredibly easy to skip over things without a second thought. Unless you write seriously good headlines, your followers are likely skipping over your posts. [Read more…]