July 25, 2013
Maybe you’ve read an article with this same or a similar title before. You know Twitter and Facebook are important for your brand, yet you just haven’t made yourself sign up for Twitter yet. And your LinkedIn profile is barren, with an incomplete job history and no portfolio examples. Your blog seems to be doing OK, but you know it could be better.
If this is you– I challenge you to get set-up with social media ASAP. And once you’ve done that, create time in your daily routine for social media. Even 15 minutes per day can help you craft a regular online presence.
You know you should be on social media, but if you are a blogger or representing any of your work online, not having a regular social media presence can hurt not only your blog traffic, but your online persona as well.
Tags: Bloggers, Blogging, freelance writing, google authorship, LinkedIn, Social Media, Social Networking, Twitter
June 6, 2013
Social media as we know it today is not even 10 years old, and like children that same age, it can be unruly, wild and amazing. But the opportunity to reach thousands and beyond with a single web page or a well-placed post is attractive to small business owners.
If you spend even a week on Facebook, you’ll discover that identifying and connecting with your “fans” takes real effort. Your target audience doesn’t just show up because your page exists. You have to engage them, consistently. You have to share and give a little insight into what your business does and the people behind your brand. The goal is to put out just the right amount of information so you don’t come off cold, distant and too corporate to connect; all while avoiding a deadly dose of TMI – too much information. read more
Tags: business, Facebook, Social Media, tips
June 5, 2013
Content marketing is a crucial part of the success of your website. Without it, you will have to rely on unreliable methods of marketing your website’s content – which only results in your content not being seen by your intended audience.
You need content marketing to promote and develop awareness for your content. Here are five tips that will help you improve the content marketing efforts for any website (whether you had it made or you created it with IM Creator): read more
Tags: business, Content marketing, Editorial calendar, Facebook, Marketing, Social Media, target audience, Web content
May 21, 2013
Social media is becoming an increasingly large aspect of SEO and online marketing, and whether you like it or not, as an online marketer, you may well have to juggle various different social accounts in order to maximise your ROI and indeed make your website successful. (Don’t believe me? This infographic sums it up pretty well).
But managing all of those different accounts can be a big headache, and anything that makes your life harder will ultimately make you less effective. That’s why you need to read this post, because it is full of helpful tips (on how to manage multiple social media accounts) to make your life nice and simple. read more
Tags: online tools, Social Media
May 20, 2013
Social media keeps all of us connected in real time and thanks to its reach, disaster response is being given a big lift.
The team at USF’s Online MPA took a close look at disaster response to determine what effect it receives from social media.
The team quickly discovered that many agencies are now using Facebook, Twitter, and even Instagram to help facilitate rescue and relief efforts.
Researchers examined three specific disasters: The Japan tsunami, the Haiti earthquake and Superstorm Sandy. read more
Tags: Disaster Response, Social Media, Social Media Help
April 26, 2013
Many websites consider allowing guest posting in order to help boost their ratings. On the other hand, some websites choose to guest post on other sites in order to help boost their rankings. In both of these cases, you can watch your ratings go through the roof so long as you execute your posts correctly.
For this reason, you might want to think about how guest posting can help your SEO value out. There are several different reasons behind how guest posting will help you, and it is important to understand how it can benefit you. By understanding how guest posts can help you, you will be able to make sure that you use them efficiently. read more
Tags: guest posts, SEO, Social Media
April 24, 2013
Never has it been easier to get yourself seen or heard as it is today.
The Internet brings content to virtually every corner of the universe. This means that all you need for a little exposure is to get yourself on the Internet, and you have a market of billions of potential consumers.
Social media has spawned advertising, and the aim of every social media advertising campaign is to go viral. The question facing advertisers is where to advertise. There are so many platforms available from which to launch your assault on the unsuspecting public, that the choice of is almost mind numbing. read more
Tags: social ads, Social Media
April 17, 2013
Remember when you used to take a trip to Hawaii and you would purchase a postcard to send home? Those days are long gone and social media is to blame.
The team at Skyscanner recently conducted a Social Media Use Poll in the UK and they discovered that most travelers have turned to social media in place of paper-based postcards.
The study found that only 6 percent of travels send postcards while 26 percent like to use Facebook to share their experiences. Two percent of users like to use Twitter for their vacation sharing needs. 14 percent of travelers also admitted that they would not attempt to contact anyone while taking their vacation, ruling out social media and paper-based postcards all together.
The study involved 1,200 travelers who took vacations to various locations.
As we move towards an ever increasing number connected social media users we will likely see less dependency on paper travel documents as a whole and more emphasis on digital products. read more
Tags: Postcards, Social Media, Social Media and Vacations
January 29, 2013
Lately, there’s been a lot of emphasis on how high-quality blog content is not only more engaging for readers, but it also ranks better in search engines. However, making an impact in the blogging world is about more than just writing posts people want to read. That’s important, but there’s another very important element to consider: design.
Perhaps you’re fortunate enough to have some design expertise under your belt and don’t mind using those skills on your blog. If that situation doesn’t apply, you’ll soon see why it’s such a good idea to hire a designer.
Make Your Blog’s Template Your Own
Think of a template as an expression of your blog’s brand. Although it’s possible to purchase premium templates, wouldn’t you rather have one that’s all your own? A designer can be a great resource and create one that immediately gives readers clues about what to expect when coming to the blog for the first time.
Templates are also useful if you participate in themed blogging, where the majority of your content relates to a niche topic. Take 12 Keys’ blog, shown above, for example. As a recovery center, their blog reflects the bright and cheerful colors of their logo and their relaxing beachside location. Think about recruiting a designer to help you make small alterations to a template to reflect seasonal changes, as well. read more
Tags: Blog Design, Blogging, branding, Social Media
December 9, 2012
Most bloggers don’t like the idea of their content expiring, especially if they publish a lot of it on a consistent basis. The thing is that the more you publish, the less time you have to review your past articles. And sorry to be the one to break this to you, but your content won’t stay evergreen till the end of time.
Well okay, if you publish articles on learning the Latin language then you’re safe, but for any other niche, things change quite fast. And if you’re in web technology, blogging, or making money then your content is like a bottle of freshly squeezed carrot juice in the fridge … so to speak.
I guess what I’m trying to say is that good, quality content has a short lifespan.
Essentially, content is like food. The better it is, the sooner you have to eat it. read more
Tags: blog, Facebook, Google, Internal link, Search Engine Optimization, Social Media, Web search engine, WordPress