April 2, 2012
With social media, everyone wants to know that what they are saying is having an impact on other people. Getting traffic that responds to your posts is extremely exciting, and keeping them coming back is even better. Here are some simple tips you can use to increase your social media traffic and success.
It is not necessary to put on a front and pretend to be something you are not. Online, sooner or later, someone who knows the real you will blow your cover, and the response will be devastating. Besides, it’s also easier to keep up with the right personality if there are no pretenses. People can tell when you are being real or not. read more
Tags: blogs, Marketing, Social Media
March 19, 2012
Social networks are a juggernaut when it comes to online marketing. You can easily reach more people by using social networks in promoting a product or service, while directly communicating with your target audience, something that traditional advertising can never do. With social media marketing still in its relative infancy, new tactics and strategies are still being formed as we speak.
One of the new strategies for online branding is presenting a strong Facebook page. Facebook is arguably the most popular social network on earth. And unlike Twitter (that other social network giant), Facebook balances content with a more visual bent, which makes it a better vehicle for online branding. read more
Tags: Insta-Cover, Online branding, Social Media
March 15, 2012
Nike is one of the biggest and most successful companies in the world. It is considered a trailblazer in many aspects of business and people look up to Nike as a company that is at the forefront of innovation.
Nike is one of the companies that have fully embraced the power of social media as a way of enhancing its business and its relationship with its stakeholders. Nike knows that social media is an effective bridge that helps strengthen its relationship with consumers and it has developed an effective social media strategy that other companies are also emulating.
So what makes Nike’s social media strategy so effective? read more
Tags: Nike, online, Social Media, social networks
March 14, 2012
Wherever you look these days on the internet you’ll find social media company’s vying for a piece of your web traffic, of course those company’s need to turn a profit somewhere and they each use some interesting techniques to earn cash for their often free platforms.
USBundles.com recently took a look at some of the webs biggest social media websites including Facebook, Twitter, YouTube, Flickr, Reddit, LinkedIn, Meetup, Tumblr and others to determine which revenue streams are making major social network sites money.
What the company found and created in their infographic was a mixture of ads, premium web apps, mobile apps with specific payment structures, subscription services, affiliate marketing and much more.
What surprised us the most was that only 7% of social networking websites use diversified revenue channels to earn money. The infographic also reveals that 77 percent of all revenue is generated from display ads.
Here’s the full infographic, take a look and let us know which money making venture you find most interesting or surprising: read more
Tags: Social Media, Social Media Advertisements, Social Networking
February 15, 2012
Wondering how Facebook is doing so far this year?
We learned quite a lot about them from their IPO filing last February 1st- and, although it should come as no surprise, this infographic design by Infographic Labs shows us that everybody’s favorite social network is performing extremely well, thanks to 845 million active users. read more
Tags: Facebook, Infographic, Social Media
February 13, 2012
In the last decade social networking has not only become a buzz word but a way of life for nearly one billion users around the world. Website users use social media to engage their audience, family use it to stay connected and other users engage in their own personal ways.
While the Grovo created video might not provide eye opening facts for those of us who spend a majority of our time online it’s a great way to engage family members and friends who just don’t get this “whole social media thing.”
The most interesting part of the video might just be to watch the internet unfold from bulletin board interactions to Geocities to blogging platforms such as WordPress to today’s top social networking sites including Twitter, LinkedIn and of course Facebook. read more
Tags: Grovo, Social Media, Social Media History
October 18, 2011
Facebook has rolled out a number of awkward changes in the past couple of months. While many, like the changes to the News Feed and the addition of that obnoxious ticker, were met with much criticism, others may get a bit of praise. This writer, in particular, has already crept her way into the development section and has had the chance to play around with the soon-to-be-released Timeline profile. Here’s what you should know.
The Cover Photo
Let’s start from the top, shall we? The new Timeline changes the way your “profile” looks to those who visit your individual page. Instead of having to tab down the list of links on the left sidebar, your information and personal updates will all show on one page. The most glaring addition is the new cover image. It’s huge and gives you the opportunity to share a moment in your life, set behind your smaller profile image. They’re not the same thing. Both show. The only rules are that you can’t use a copyrighted or promotional image. Choose something that lets your personality shine.
Tags: Facebook, guide, Social Media, Timeline
October 17, 2011
For a business owner, Social Media presents a unique proposition. It is unique in the sense that the opportunities offered by Social Media sites like Twitter and Facebook are like a bait to bigger brand awareness. However, at the same time the viral nature of the Social Media platforms implies that a business would need a solid strategy to tap these media for business and brand promotion because an ill-conceived campaign, backed by a flawed Social Media strategy could become a major bottleneck to the areas of brand promotion, brand awareness and brand positioning.
There can be no denying of the fact that Social Media is one of the fastest media that can be employed to spread a word around. This is so true when you look at how successfully political situations from across the world have been advertised with a special mention going out to the Egyptian crisis of the Tahrir Square. On a similar basis, the natural catastrophic incidents like the Japanese Tsunami have been covered by the people who were on the ground and this has eventually resulted in a better understanding of the ground reality from the perspective of extending timely help and aid to the affected people. read more
Tags: business, organizations, Social Media, strategies
October 14, 2011
In case you’ve been living under a rock or spending every conceivable moment on Facebook and nowhere else on the web here’s a list of five stories from the past week that are worth taking a look at.
1. YouTube Sending User-Submitted Science Experiments Into Space
How cool would it be to have Stephen Hawking and a group of his peers choose your science experiment to launch into outerspace. YouTube is holding a contest through their YouTube Space Lab which allows users to submit 2-minute experiment ideas. Two winners will watch live as their experiments are carried out aboard the International Space Station. This is social media meets social experimentation at it’s finest. read more
Tags: Blog Copyright, Foursquare, Google, Kickstarter, Social Media, YouTube
September 21, 2011
It used to be that social media and search engine optimization were mutually exclusive domains. People just did not see the connection between these two. If you do social media campaigns, such as interacting with your customers on Twitter or maintaining a Facebook page for your business, there is really little need for SEO. Your Facebook page and Twitter account often get marketed on different channels via different means. Nobody really expected to get a high ranking for their social media pages, unless you or your business has a very unique name.
On the flip side, SEO practitioners know fully well that social media will not help their attempts at getting a higher ranking for their websites. Most social media sites are no-follow, so even if they have really high page ranks, they do not really offer your site anything. Those that do offer some amount of link juice have been spammed and abused by fellow marketers that it is nearly not worth the effort to be on these sites anymore. read more
Tags: internet, Search Engines, Social Media