For a business owner, Social Media presents a unique proposition. It is unique in the sense that the opportunities offered by Social Media sites like Twitter and Facebook are like a bait to bigger brand awareness. However, at the same time the viral nature of the Social Media platforms implies that a business would need a solid strategy to tap these media for business and brand promotion because an ill-conceived campaign, backed by a flawed Social Media strategy could become a major bottleneck to the areas of brand promotion, brand awareness and brand positioning.
There can be no denying of the fact that Social Media is one of the fastest media that can be employed to spread a word around. This is so true when you look at how successfully political situations from across the world have been advertised with a special mention going out to the Egyptian crisis of the Tahrir Square. On a similar basis, the natural catastrophic incidents like the Japanese Tsunami have been covered by the people who were on the ground and this has eventually resulted in a better understanding of the ground reality from the perspective of extending timely help and aid to the affected people. read more
How cool would it be to have Stephen Hawking and a group of his peers choose your science experiment to launch into outerspace. YouTube is holding a contest through their YouTube Space Lab which allows users to submit 2-minute experiment ideas. Two winners will watch live as their experiments are carried out aboard the International Space Station. This is social media meets social experimentation at it’s finest. read more
It used to be that social media and search engine optimization were mutually exclusive domains. People just did not see the connection between these two. If you do social media campaigns, such as interacting with your customers on Twitter or maintaining a Facebook page for your business, there is really little need for SEO. Your Facebook page and Twitter account often get marketed on different channels via different means. Nobody really expected to get a high ranking for their social media pages, unless you or your business has a very unique name.
On the flip side, SEO practitioners know fully well that social media will not help their attempts at getting a higher ranking for their websites. Most social media sites are no-follow, so even if they have really high page ranks, they do not really offer your site anything. Those that do offer some amount of link juice have been spammed and abused by fellow marketers that it is nearly not worth the effort to be on these sites anymore. read more
The use of the social media to promote products on the internet has gained a lot of popularity. There is need therefore to know how well the product is doing among others in the internet. There is normally a need to be able to know of the different sentiments that people are sharing about the product. In the past, people would only read about the content of your product and then they would navigate elsewhere. But now things have changed and now after readers can take some good measureable actions to be able to track of the audience of those reading about the brand. This is made possible by the use of the right tools for the task. The different social medias present normally have different methods of keeping track of the products. The keeping track of the product will guide in the other decisions which needs to be implemented about the product. The management is also assisted in knowing which social media is getting a bigger capture of the targeted clients.
On Digg, the only way of keeping track of their products by hearing a lot of news about them. The website would register tens of thousands who visited it but never again to have them return. But this has changed and now Diggs offers a widget that can keep track of all the most read stories about your product on the site.
On Facebook, there is the benefit of using the like options which can be installed on ones stories in order to keep track of products. This has been the most used feature of facebook which has been used to track the products. When we move the attention to twitter, there is normally no chance of indexing the old tweets. There is however a popular link that is used to offer a detailed statistics about the number of click through of the links.
Google analytics can easily help to keep track of the domain by enabling one to know which media sites are taking keen interest on their products. But sometimes there will be the possibilities of having to go through a lot of feed backs some of which could be irrelevant. In order to know the genuine followers of your products, one can make good use of the sentimental analysis. These are able to measure the emotion of each and every tweet, posting, comment or any feed back left behind about a product.
There are other ways of keeping track of how the product is doing on the social media by employing some company which have specialized on keeping track. An example is the scoutlabs which normally offers the service at a fee.
The Collegiate version of the Merriam-Webster dictionary moved into the 21st century of technology this week when they added the words “tweet” and “social media.”
The dictionary company is a little late to the game as the The Oxford English Dictionary had already added “tweet” and “retweet” along with “sext” while the Collins English Dictionary had already added “Twitter” as a verb and noun way back in 2009.
Inclusion in the country’s best-selling dictionary was no small feat, this year the company added 150 words, but only a handful are tech-related such as “crowdsourcing” and “m-commerce.”
Tweet and Social Media take their spot next to other newcomers including “bromance” and “cougar” which refers to middle-aged women who are looking for younger men.
In 2009 Merriam-Webster added their last terms, some of which were also web based including “vlog” and “Pdf.” read more
Although the profession “Social Media Expert” too often sighted is on CVs already, the kids of today have grown up and are ready to graduate as “Social Media Experts”. Although many will argue that Bulletin Boards and platforms such as the Usenet were a form of social media already, it is rather simple to accept that they aren’t representative of Social Media in our day and age.
The students now in high school are the first generation to have grown up with social media omni-present and will soon graduate, and be employed by companies who have social media policies and guidelines. Policies which will restrict freedom to share online. Before being hired job candidates might already be screened and their social media profile might be profiled for your online activity over the last seven years.
Social Media doesn’t have to be as negative or fearful all the time though and the crew at Flowtown have created a great and funny infographic about the social media landscape in 2011. If you were in high school right now, would you be the Digg boy, or the band geek? Or the Jock? read more
Facebook currently rakes in $2 billion per year which has created a secondary market valuation of $75 billion for the social network or the equivalent of 37.5 years worth of revenue. Facebook however has an advantage over other social media company’s, they are everywhere from major websites to local stores where you can buy Facebook Credits.
So what about other social media companies? For example, LinkedIn was recently valued at $9 billion, despite earnings of just $200 million per year and an advertising structure that looks less than desirable? Or Twitter who’s own advertising efforts have left the company with just $150 million in revenue per year, yet an evaluation of $7.7 billion at a time when many of their “sponsored Tweets” attempts have shown lower than expected/desired Click Through Rates (CTR’s).
We can also look at Groupon which is valued at nearly $25 billion with yearly earnings of $760 million to see that the valuation of company’s are out of proportion to their values.
Social media site G+, which is made up of sector professionals and academics has posted the following Infographic about social media valuations. They don’t draw conclusions via the Infographic but it’s a real eye opener when you place these online company’s against brick and mortar organizations who have released their own IPO’s.
Some weeks back, the BBC reported that a 75-year-old woman from Georgia managed to disrupt Internet service in the entire country. She didn’t do so with a DDoS or an LOIC or any other sophisticated hacking tool, but with a plain old saw. To supplement her pension, the woman scavenges for copper. The cable didn’t mean a whole lot of difference for her, but it did mean the temporary paralysis of Internet services in Armenia.
Could it happen here? Of course it can. All it took to temporarily shut down the Internet for an entire nation was an old woman with a saw. What more for an earthquake in Taiwan, or a scavenger in Manila, or someone who trips a wire in the United States?
If there’s anything this story could tell us, all the hype and hoopla about “new media revolutions” seem to be so “up there;” out of the reach of the majority of the world’s population who are not yet “wired.” It’s often grounded on something abstract, like ideas and conversations, when that entire reality is grounded on a very vulnerable network of wires.
Google Offers, a direct competitor to social coupon website Groupon was officially launched in “beta” form on Thursday.
The platform is currently in limited release, offering service in the following geographical areas:
Portland, Oregon; Oakland/East Bay and San Francisco, California: and downtown, midtown and uptown New York City. While those areas are all listed, only Portland is immediately offering beta offers and at this time no deals have been made available.
Google first revealed the program in January. The program works much the same way as Groupon and LivingSocial, however instead of needing to visit a website users receive a local deal each day directly in their email and then have a specific amount of time to act on that deal, more than like 24 hours in most cases.
It will be interesting to see if Google’s failed $6 billion buyout of Groupon will end up being a positive event for the company.