How to Revive Expired Content

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Most bloggers don’t like the idea of their content expiring, especially if they publish a lot of it on a consistent basis. The thing is that the more you publish, the less time you have to review your past articles. And sorry to be the one to break this to you, but your content won’t stay evergreen till the end of time.

Well okay, if you publish articles on learning the Latin language then you’re safe, but for any other niche, things change quite fast. And if you’re in web technology, blogging, or making money then your content is like a bottle of freshly squeezed carrot juice in the fridge … so to speak.

I guess what I’m trying to say is that good, quality content has a short lifespan.

Essentially, content is like food. The better it is, the sooner you have to eat it. [Read more…]

Become a Local Blogging Celebrity with LinkedIn

Linkedin Local There are a number of social media sites that have captured the hearts and attention span of the modern world. Internet users rely on social networking a great deal for any number of tasks, originally personal but not more along the lines of professional. In fact, using such sites for self promotion, business networking and marketing is becoming second nature to the site genre.

Some sites have been created specifically for this purpose, and one of the most well known is LinkedIn. Well established, full of people in every industry and very beneficial, you probably already have an account or have thought about getting one. It is recommended, as a quick means of making connections with others in relevant industries, or just maintaining and easily accessible online resume.

But beyond that, LinkedIn can provide a fantastic method of local marketing. This is a means of targeting a local audience to become a kind of celebrity of sorts to those in your immediate area. This is much more simple to achieve than gaining a mass notoriety within your industry. [Read more…]

How Much Time Are You Spending On Social Networks? [Infographic]

Social Media Addiction

Social Media AddictionSocial media has become a huge component of the web and a new study proves that point, claiming that internet users now spend 18% of their time online via social networks.

From Facebook and Twitter to Tumblr and LinkedIn, we have become a social media obsessed population.

According to the study the average time spent on social websites has more than doubled year-over-year from 2.7 hours to 6.9 hours per month

The study also found that more people than ever are using social networks with 24% of Americans in 2008 to 56% of Americans today.

As expected Facebook still leads the pack with nearly seven hours spent on the social network per month. Gaining speed however are Tumblr and Pinterest, both relatively new but super popular social networks.

[Read more…]

Seven Ways To Kill Your Blog

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Registering a domain name and turning it into a profitable blog takes time. It takes patience, hard work and quite a few clever decisions. Some people would even argue that at times it takes a little bit of luck. The one thing that’s for certain is that it’s not easy.

Though most people know how difficult it is to create a profitable blog, many are surprised to learn how easy it is to kill one. Getting noticed might take a long time but losing the lions share of your readers can be achieved surprisingly quickly.

If you’ve been enjoying a certain amount of blogging success of late, here are seven mistakes that you should avoid making at all costs. [Read more…]

SEO Challenges Small Businesses Face

What really is Search Engine Optimization?

What really is Search Engine Optimization? (Photo credit: Go Local Search)

More and more people all over the globe are taking the plunge and diving into the world of self-employment. Even though the economy is not what it used to be, it is relatively easy to find your place in the modern market and open a business of your own. Furthermore, when starting a small business, you are faced with a large number of problems which should rather be seen as challenges. These challenges are often difficult to overcome, but some of them such as the challenge of creating a strong online presence, is extremely important to overcome. Here, we will talk about SEO challenges that small business are faced with. [Read more…]

Social Media Will Distract You At Work [Infographic]

Social Media Work Distractions

Social Media DistractionsRed e App wants social media users to realize that their daily work time is being interrupted constantly because of Facebook, Twitter and other social platforms.

In its findings the company found that the average working is interrupted by social media websites once every 10.5 minutes. The study also found that it takes employees 23 minutes to return to their assigned task.

Putting those numbers into perspective Red e App estimates that social media use is now costing American companies $650 billion per year.

Based on findings the company asks”

“Is it possible to be too connected in this digital age?”

And responds simply with:

“Research data indicates, yes.” [Read more…]

5 Major Blogging Conferences You Still Have Time to Get Prepared For

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Every blogger launches their site with the intention of success, but not every blogger takes advantage of the many resources available to them and this draws a distinct line between success and failure for blogs new and old. When competing with millions of other offerings, nothing less than your absolute best effort will do. Thankfully for every blogger, the support network in place to offer encouragement and tools is massive and this is evidenced by the many high quality events and meetups revolving around the subject of successful blogging to be found all around the world at any given time. [Read more…]

The Politics Of Elections 2012: Who’s Dominating Social Media? [Infographic]

Social media Voting

Social media VotingFacebook, Twitter, Youtube, Tumblr, there are literally hundreds of platforms that Republican and Democrat candidates can utilize for the 2012 election cycle. While President Obama dominated the social media spectrum in 2008 this years elections have demonstrated a more acute understanding and implementation on both sides of the political spectrum.

The team at Viralheat put together in infographic that showcases not only the number of people supporting each political party but also candidate information.

As the infographic shows there is a new virtual tie when it comes to “Share of voice” on social networks” while the type of networks being utilized differ with President Obama dominating Facebook and Pinterest while Mitt Romney holds his own on Twitter.  [Read more…]

Tips to Charge Your Business Ahead Using Social Media

social media

A business needs momentum to sustain itself. For momentum, growth is essential. There are many ways in which you can see growth in business. For instance, advertisements, marketing promotions, extending offers, freebies and discounts. Of course, it goes without saying that you need to ensure quality products for all this to work.

To give your business a real boost, you can use other avenues too, the internet being a prime example of taking your business forward. In fact the net has taken shopping and allied services to a totally different level. With a large number of online shopping sites, consumers can explore shopping options they would seldom have had access to. The net is also a boon for small businesses to spread the word of their existence. Your website will generate more footfalls when a larger number of people are aware of your products and services. And what better way to do it than the social media sites? The sheer reach of Twitter with its 100 million users, Facebook with 800 million devoted users and LinkedIn with 64 million in North America alone is nothing short of staggering. [Read more…]

Obama And Romney: Social Media Battle For The Presidency [Infographic]

Obama Vs Romney Infographic

Obama TweetsIn 2008 President Barack Obama used social media to help spread his grassroots campaign while raising hundreds of millions in donations. Now as the 2012 Presidential election heats up Obama is not alone in his use of social networking and in many cases Mitt Romney has actually taken the lead.

The team at PeekAnalytics has created an infographic that highlights the comparisons between Obama and Romney’s social networking numbers.

Romney leads Obama with 92% of American’s leaving positive messages about Romney compared to 90% for Obama, while women leave more favorable tweets for the President (43%) to Romney (32%).

The study also found that Pro-Romney supporters tend to be younger and have more money than pro-Obama supports.  [Read more…]