For businesses, customer engagement should be the focus of every marketing initiative. Whether it’s a simple billboard or a highly-targeted Facebook advertisement, the goal is to engage with customers and build a relationship that results in a sale or conversion. Regardless of your product/service quality, brand name, or brand logo, you will still need specialized tools to help facilitate customer engagement. And while there are hundreds – even thousands – of different options available, two currently stand above the rest. [Read more…]
While you are posting what you ate for breakfast, lunch, dinner, and everything in between – not to mention selfies every hour – there are those who use social media for something more beneficial. No, I am not talking about social media marketing, which certainly has its benefits, but what I mean is a concern that affects the society as a whole.
I’m referring to law enforcement agencies which are turning to social media to help them do their jobs better. [Read more…]
Editor’s note: This post was written by Matthew, who can be found on the Devumi Social Metrics Blog every Wednesday and Friday talking about what’s happening in the online worlds of YouTube, Twitter, SoundCloud, Instagram, LinkedIn, and Pinterest. Or step into the jungle with the Devumi Gorilla on Twitter for new content all day.
People are going to be making comments, writing reviews, and offering up opinions about your blog all day long. Some of them will be down in your comments section. Others will be on Twitter. Some may even be on other websites.
Wherever you find them, there are a few ways to best use and leverage them to promote your business. Nothing helps a business move forward like word of mouth advertising, this is the online equivalent being put into action! [Read more…]
The surging popularity of videos has been increasingly palpable as more website owners use this format to publish their content. If you’re not using this media channel to create and distribute content for your website, you’re missing out on this valuable traffic resource. According to eMarketer, 52 percent of web traffic comes from videos, with 72 percent of website visitors watching these videos as reported by the New York Times. Video-sharing giant YouTube gets over one billion unique visitors on a monthly basis. As you can see, the numbers are staggering, making video content marketing a very effective method to drive traffic to your website.
Whether you love it or hate it, social media really is a revolutionary way to connect with an audience, convey a message, or stay in touch with friends. That said, it didn’t take very long before social’s popularity led invariably to the trend of social media advertising. The first wave came with company pages and profiles, which then evolved into the paid, campaign-based platforms we have today. Though all trends point to “Yes, invest more” when it comes to these social media advertising campaigns, the question of whether they’re worth your budget still stands.
This week, we break it down to see if it’s really worth it in the end. [Read more…]
Another year’s nearly in the books and a slew of new social networks are working to catch our attention in their respective app stores. Whether you’re looking to make new friends or find another avenue to share an opinion or tell a great story, 2014 had something for everybody. Here are a few of the budding social networks you may want to give more than a passing swipe.
The latest brainchild of Twitter co-creator Biz Stone, SUPER is a funky social networking app that brings its own style to sharing life’s moments. The function of the app is actually very simple–just snap a picture, choose the appropriate ALL-CAPPED caption, write some text, add a filter, and send. The app itself is praised for its superior, yet simple design, and it carries with it a certain self-awareness to the social space. [Read more…]
As 2014 starts winding down, it’s important to look forward and capitalize on the latest trends coming down the social media pipeline. For marketers and bloggers alike, social media networks can be a veritable springboard for great products, services, and ideas. In case you missed it, here’s a list of the biggest social media stories that are going to make a splash in 2015.
As if we couldn’t get more attached to our smartphones, the increasing popularity of wearable technology now allows us to stay connected all hours of the day. From Google Glass to Android Wear and the Apple Watch, these ultra-portable smart devices afford new ways to post, share, and check in seamlessly.
How might this affect the social media savvy? Most important, these devices bring a new sense of immediacy to social media. With sharing that’s even more instantaneous, more visually-driven content will be critically important. As devices become smaller and more integrated “in the moment,” you can forget reaching your audience with pages upon pages of text. [Read more…]
Social media can be a harsh terrain to navigate. Whether for businesses or freelancers, the social media landscape is often fraught with uncertainty and only one unfortunate constant…change. The best way to understand where to start or where to go next is through consistent measurement. No, the number of “likes” or favorites is not useful, nor are they any indication that you’re “doing” social right.
In an attempt to shed some light on the subject and steer individuals and businesses back on a path toward meaningful social media marketing, here’s a list of 5 social media metrics that are actually worth measuring.
- Resolution Rate
It’s a pretty well-known rule that if you have an idea on the Internet, there’s at least one person who will criticize it. Businesses on social media know this feeling all too well, as miscommunication among staff and outright faux pas have received intense backlash from followers. Anticipating these types of interactions and developing processes to resolve them quickly is a great step toward a more successful social media presence. Enter Resolution Rate: the ratio of inquiries that were resolved to all other inquiries. This social media metric allows you to ensure you’ve got a grip on the two-way street that is social media interaction. [Read more…]
Editor’s note: This post was written by Dustin Greene, a tech writer based out of North Carolina. He graduated from Caldwell Community College and Technical Institute in Hudson and spends most of his free time golfing… weather permitting. You can follow him on Google+.
A blog is an essential piece of the content marketing arsenal for any business. 57% of companies with a blog have acquired a customer from their blog. Your blog visitors come to your weblog, read your opinions and insights, and if you’re lucky they will share or comment on them before leaving.
Source: Desi Mendosa
Often, this accurately portrays the depth of onsite blogger-visitor engagement. Most bloggers will turn to social media as a means of gauging their blog visitors. But there are more strategic ways which provide a representative view of readership in order to better understand visitors’ habits and preferences and overall engagement.
Audry Larocque, the CEO of iPerceptions, was quoted on Market Watch last month stating “online communities need to measure more than unique visitors per month, conversions and goal completion to understand how to grow their audience.” Understanding your audience is critical to growing and further engaging with them as a marketer or a blogger. [Read more…]