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August 6, 2012

Tips to Charge Your Business Ahead Using Social Media

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A business needs momentum to sustain itself. For momentum, growth is essential. There are many ways in which you can see growth in business. For instance, advertisements, marketing promotions, extending offers, freebies and discounts. Of course, it goes without saying that you need to ensure quality products for all this to work.

To give your business a real boost, you can use other avenues too, the internet being a prime example of taking your business forward. In fact the net has taken shopping and allied services to a totally different level. With a large number of online shopping sites, consumers can explore shopping options they would seldom have had access to. The net is also a boon for small businesses to spread the word of their existence. Your website will generate more footfalls when a larger number of people are aware of your products and services. And what better way to do it than the social media sites? The sheer reach of Twitter with its 100 million users, Facebook with 800 million devoted users and LinkedIn with 64 million in North America alone is nothing short of staggering. read more

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June 14, 2012

Obama And Romney: Social Media Battle For The Presidency [Infographic]

Obama TweetsIn 2008 President Barack Obama used social media to help spread his grassroots campaign while raising hundreds of millions in donations. Now as the 2012 Presidential election heats up Obama is not alone in his use of social networking and in many cases Mitt Romney has actually taken the lead.

The team at PeekAnalytics has created an infographic that highlights the comparisons between Obama and Romney’s social networking numbers.

Romney leads Obama with 92% of American’s leaving positive messages about Romney compared to 90% for Obama, while women leave more favorable tweets for the President (43%) to Romney (32%).

The study also found that Pro-Romney supporters tend to be younger and have more money than pro-Obama supports.  read more

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April 2, 2012

Use Social Media – Effectively

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With social media, everyone wants to know that what they are saying is having an impact on other people. Getting traffic that responds to your posts is extremely exciting, and keeping them coming back is even better. Here are some simple tips you can use to increase your social media traffic and success.

Be Real

It is not necessary to put on a front and pretend to be something you are not. Online, sooner or later, someone who knows the real you will blow your cover, and the response will be devastating. Besides, it’s also easier to keep up with the right personality if there are no pretenses. People can tell when you are being real or not. read more

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March 19, 2012

Using Facebook Timeline for Online Branding

Social networks are a juggernaut when it comes to online marketing. You can easily reach more people by using social networks in promoting a product or service, while directly communicating with your target audience, something that traditional advertising can never do. With social media marketing still in its relative infancy, new tactics and strategies are still being formed as we speak.

One of the new strategies for online branding is presenting a strong Facebook page. Facebook is arguably the most popular social network on earth. And unlike Twitter (that other social network giant), Facebook balances content with a more visual bent, which makes it a better vehicle for online branding. read more

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March 15, 2012

Nike’s Winning Efforts With Social Media

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Nike is one of the biggest and most successful companies in the world. It is considered a trailblazer in many aspects of business and people look up to Nike as a company that is at the forefront of innovation.

Nike is one of the companies that have fully embraced the power of social media as a way of enhancing its business and its relationship with its stakeholders. Nike knows that social media is an effective bridge that helps strengthen its relationship with consumers and it has developed an effective social media strategy that other companies are also emulating.

So what makes Nike’s social media strategy so effective? read more

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March 14, 2012

How Social Sites Make Money [Infographic]

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Money Making InfographicWherever you look these days on the internet you’ll find social media company’s vying for a piece of your web traffic, of course those company’s need to turn a profit somewhere and they each use some interesting techniques to earn cash for their often free platforms.

USBundles.com recently took a look at some of the webs biggest social media websites including Facebook, Twitter, YouTube, Flickr, Reddit, LinkedIn, Meetup, Tumblr and others to determine which  revenue streams are making major social network sites money.

What the company found and created in their infographic was a mixture of ads, premium web apps, mobile apps with specific payment structures, subscription services, affiliate marketing and much more.

What surprised us the most was that only 7% of social networking websites use diversified revenue channels to earn money. The infographic also reveals that 77 percent of all revenue is generated from display ads.

Here’s the full infographic, take a look and let us know which money making venture you find most interesting or surprising: read more

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February 15, 2012

Facebook 2012 [Infographic]

Wondering how Facebook is doing so far this year?

We learned quite a lot about them from their IPO filing last February 1st- and, although it should come as no surprise, this infographic design by Infographic Labs shows us that everybody’s favorite social network is performing extremely well, thanks to 845 million active users. read more

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February 13, 2012

Celebrating The History Of Social Media Through Video

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Social Media Around The World

In the last decade social networking has not only become a buzz word but a way of life for nearly one billion users around the world. Website users use social media to engage their audience, family use it to stay connected and other users engage in their own personal ways.

While the Grovo created video might not provide eye opening facts for those of us who spend a majority of our time online it’s a great way to engage family members and friends who just don’t get this “whole social media thing.”

The most interesting part of the video might just be to watch the internet unfold from bulletin board interactions to Geocities to blogging platforms such as WordPress to today’s top social networking sites including Twitter, LinkedIn and of course Facebook. read more

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October 18, 2011

Facebook’s New Timeline Feature: How to Use It

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Facebook has rolled out a number of awkward changes in the past couple of months. While many, like the changes to the News Feed and the addition of that obnoxious ticker, were met with much criticism, others may get a bit of praise. This writer, in particular, has already crept her way into the development section and has had the chance to play around with the soon-to-be-released Timeline profile. Here’s what you should know.

The Cover Photo

Let’s start from the top, shall we? The new Timeline changes the way your “profile” looks to those who visit your individual page. Instead of having to tab down the list of links on the left sidebar, your information and personal updates will all show on one page. The most glaring addition is the new cover image. It’s huge and gives you the opportunity to share a moment in your life, set behind your smaller profile image. They’re not the same thing. Both show. The only rules are that you can’t use a copyrighted or promotional image. Choose something that lets your personality shine.
read more

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October 17, 2011

The Risks & Rewards of Social Media for Business Organizations

For a business owner, Social Media presents a unique proposition. It is unique in the sense that the opportunities offered by Social Media sites like Twitter and Facebook are like a bait to bigger brand awareness. However, at the same time the viral nature of the Social Media platforms implies that a business would need a solid strategy to tap these media for business and brand promotion because an ill-conceived campaign, backed by a flawed Social Media strategy could become a major bottleneck to the areas of brand promotion, brand awareness and brand positioning.

There can be no denying of the fact that Social Media is one of the fastest media that can be employed to spread a word around. This is so true when you look at how successfully political situations from across the world have been advertised with a special mention going out to the Egyptian crisis of the Tahrir Square. On a similar basis, the natural catastrophic incidents like the Japanese Tsunami have been covered by the people who were on the ground and this has eventually resulted in a better understanding of the ground reality from the perspective of extending timely help and aid to the affected people. read more

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