Social Media is such a fickle beast. One day people are Tweeting a revolution and the next a stalker takes a liking to Facebook’s CEO. However, Social Media, or at least Sony’s use of it, hasn’t been consistent leading to a massive blunder on the company’s part.
If you’ve been following any technology or gaming blog, you may know about Sony’s borderline lawsuit against George Hotz (Geohot). Sony is relentless pursuing every legal avenue available to fight Geohot’s publicly released PS3 Jailbreak. While the suit let alone the thought of suing Geohot for developing and releasing a Jailbreak of the PS3 seems ridiculous, Sony’s Social Media presence has ironically reflected the company’s publicly perceived image of insanity.
One of the biggest blunders is Sony’s marketing character Kevin Butler (Jerry Lambert) retweeting the code needed to Jailbreak a PS3. The response posted by Kevin is posed as a Battleship joke and contains the original reply, Jailbreak code and all. While Kevin/Jerry or whoever is managing the account went for a quick laugh, it only highlights how disorganized Sony’s Social Media presence is.
To make matters worse and further insinuate a PR blunder, Sony asked YouTube to not only hand over Geohot’s personal information but to disclose the personal information of anyone who has commented or viewed his video on Jailbreaking the PS3.
Casting its evidence-gathering net far and wide, SCEA has demanded that YouTube surrender not only information for Hotz’s account where his jailbreak video was posted, but also how many users accessed the video, the usernames of those with access to the video, and all usernames and IP addresses of everyone who posted or published comments to the vid.
Consistency is one of the most crucial aspects of a good Social Media strategy. Sony’s inconsistency coupled with its attempt to sue for something Apple hasn’t even considering bringing legal action against has only been amplified through Social Media.
My crystal ball tells me that e-book readers will be a strong possible source of income or quality blogs in the near future. Not as the subscription service that is available from the Kindle, mind you, because I’m having a hard time seeing it being successful. Think about it, more and more mobile devices have internet access and great screens. Why pay to read on the Kindle when you can get it for free on your iPhone, right there in Safari or using Instapaper? And if that won’t convince you, then add the fact that more and more websites actually have mobile editions.
Back to the e-readers. High quality blogs already produce great content, obviously, and the e-book spinoff isn’t far off for a lot of them. They publish reports, how to’s, and other things they can hawk for a couple of dollars (or a small bundle) to make more money. If they’re good, we’ll pay. If not, we won’t. Add some marketing and social media and you’ve got a pretty solid business model right there.
If you’ve got the necessary following, that is. read more
Sony has decided that it’s time that fathers got in on the blogging act and has launched the “Digidad Project”, a three month campaign which will see a number of top male bloggers getting hold of some Sony equipment and reviewing its use within their families.
Kit will include BRAVIA TVs, Blu-ray players, Cyber-shot cameras, DSLR cameras, Handycam camcorders, VAIO notebooks and the Reader.
Sony’s semi-official PlayStation blog focusing on UK primarily, but being a source of information relevant for most of Europe, Three Speech is shutting down on April 17, leaving room for an official blog much like the US one. The regular readers will obviously miss Three Speech, but personally I think it is the right way to go for Sony UK. Three Speech was one of those blogs that you never really knew how much you could trust, better to be official in an open way, than to be shy about it. I guess the folks at Sony figured that out.