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February 18, 2009

This is the Year of Original Content

This blog has no brain - use your own - caution signI’m working on my annual Things I Want Gone from the Web article and I’ve personally designated this “The Year of Original Content.” We’re done playing around with feed scraping and autoblogging.

The blog echo chamber effect of someone blockquoting and linking the same content as a recommendation, echoing through the web without original content, is a beginner’s mistake. Don’t do it. Always add your original voice and content to your recommendations, telling your readers why it is important to leave this blog and go to another, then come back for more.

Google took action to penalize duplicate content within a site and between sites, and added bonus points for original and unique, appropriate and relevant keywords around links, especially link lists, rewarding original content providers with nicer PageRank scores. Similar actions are being taken by other major search engines, directories, and legitimate content aggregators.

As a serious blogger, you’ve learned the lesson and stay focused on creating original content. You link to other people’s content appropriately, taking care to protect their copyrights and not confuse your reader’s, putting other people’s content in blockquotes with clearly indicated links and credits.

For scammers, scrapers, and plagiarists, other people’s content has turned into a major money-maker as they use other people’s content for financial gain and misdirection. read more

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