This is a guest post by Tom Walker, who blogs at The CreativeCloud.

So you have created a fantastic blog that you are passionate about and your traffic is increasing each and every day. Congratulations and welcome to the wonderful world of blogging! Now you need to ask yourself a very important question: can your blog successfully reach the unlimited number of potential visitors that are now using their mobiles to search online?

I used the word ‘successfully’ because your blog may still show up in a mobile search and reach potential mobile visitors, however the success of this will depend on how well your site appears on their somewhat cramped mobile screen and how user friendly it is at that size. People are impatient and often time-poor these days, and if they don’t find what they are looking for in an instant, they will simply go to a different site that does. You may have the best blog in the world, but if it is not mobile friendly, then you will be unable to convert potential visitors into subscribers and you will be missing out on the increasing number of people who use a mobile device as their primary means of browsing the internet.

Don’t fall behind your competition – lead the way! Here are some useful tips to help get your blog ready for the long term trend towards mobility. read more

I was a bit surprised to see that ReadWriteWeb published a sponsor post (about the .me domain, which is cool, check out tdh.me /shameless plug), something I haven’t noticed them doing before. This is how they, well, defend it I guess:

[...] we offer our long-term sponsors the opportunity to write ‘Sponsor Posts’ and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and we encourage you to support our sponsors by trying out their products.

Right. I’m not sure I like this kind of sponsored post actually, it is too much marketing. I don’t mind thanking sponsors in posts though, as in “thanks to our sponsors, June 2009″ or something like that. This? Too much marketing, but at least RWW are transparent about it.