August 12, 2009
Facebook has decided to keep its platform clean from advertisements ran by its users in a proposed update to the Statements of Rights and Responsibilities Site Governance.
2. You will not use your personal profile for your own commercial gain (such as selling your status update to an advertiser).
Facebook users have time to leave feedback on the proposed changes until 18th August 10.00PDT. read more
Tags: advertising, Disclosure, Facebook, Izea, sponsored posts, Sponsored Tweets
August 4, 2009
PayPerPost creators Izea have launched Sponsored Tweets, which is exactly what it sounds like. You’ll set a price and if an advertiser thinks it sounds good he can buy a tweet from you. Then you write something about the sponsor and tweets it along with a link. Full disclosure is mandatory, which means that this actually isn’t as evil as one would perhaps believe. They have in fact managed to ensnare a few “web celebs” such as Chris Pirillo and Loren Feldman for example. Add ex-Playboy bunny (?) Holly Madison and you’ve got a nice mix of mainstream meets geek.
Tweets are sent via OAuth login to Sponsored Tweets. Check it out, but before you do that, tell me this: Would you click a link in an obviously sponsored tweet?
Tags: Chris Pirillo, Holly Madison, Izea, Loren Feldman, OAuth, payperpost, Playboy, sponsored posts, Sponsored Tweets, Twitter
June 1, 2009
I’ve been watching the BloodCopy debacle for some time. BloodCopy is a new blog in the Gawker Media blog network, about vampired. Problem is, it is a big ad in itself, the whole blog is a HBO promo for the TV series True Blood.
There’s disclosure, hidden away in the Gawker Media footer. There’s no “sponsored post” text or anything. The campaign is, at the very least, balancing along the edge of what is deemed OK within the blogosphere.
We’d better get used to it. read more
Tags: advertising, BloodCopy, Chris Batty, featured, Gabriel Snyder, Gawker, Gawker Media, HBO, Nieman Journalism Lab, sponsored posts