It’s official Spotify is coming to Facebook! Spotify CEO Daniel Ek stepped out onto the stage at Facebook’s 4th annual F8 conference on Thursday and announced the partnership while highlighting some of the interesting statistics they’ve gathered from Spotify users who have already connected their accounts.

According to Ek users listen to more music and choose from a wider variety of music while connected to the social media network. Users who opt for Spotify on Facebook are also twice as likely to pay for the service.

Ek also explained that he hopes the system will allow users to discover more music and broaden their music listening habits thanks to the Facebook partnership. read more

Facebook is getting ready to leap into the online music streaming business with partnerships that include Spotify, MOG and Rdio.

According to rumors the new partnerships will be announced at the f8 developer conference on September 22. The new program will allow users to listen to music directly from Facebook.com.

Two sources close to the partnerships told Mashable on Wednesday that Facebook will not be responsible for actually streaming any music or media but will instead rely on partners to provide content to site users. If the rumor is correct Facebook will be treating music streaming more like a platform as they already do for apps and games. read more