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November 15, 2009

Sunday Morning SEO: Stats to Consider for SEO

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One of the things I’ve been trying to do recently has been to combine my stats analysis with SEO. Stats analysis and SEO are both powerful marketing strategies so I thought combining them could definitely improve my blog.

Most bloggers just look at their visitor count but if you dig a little deeper in your stats program, you can find data to help you make good decisions about your blog. read more

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April 20, 2009

Blog Design: What You Don’t Know About Your Blog Audience Can Hurt

blog design timeline iconI had an interesting discussion with a client last week about when and how to implement a new blog design. She wanted to warn her readers that a change was coming, and take a few months to implement the changes step by step.

We talked about the process and created a timeline for the slow unveiling of the site design, a smart decision for those with a large audience, especially when making dramatic changes to the site’s navigation and content handling. Some audiences can handle it, and love design changes, but some can’t. They just don’t respond well to change.

We talked a little more about her readership, covering some basic web analytics such as where her readers come from, how they access the site (through the front page, single pages, tags and categories, or through aggregators, email or feeds), and I stumbled upon some stunning facts that shifted the entire game plan.

While her site gets a steady stream of visitors, several thousand a day, only 10% return. Of those, only three percent return to the blog at least once week. Honestly, that’s about 9 people a week.

This changes everything. read more

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January 14, 2009

Measuring the Curse of Social Media Tools

Exploring Social Media article series badgeAs part of my ongoing series on exploring social media tools, I’d like to take a look at the usage of curse words on the web, specifically those tracked by .

Adult Content Warning: The following includes words that may offend some. Consider yourself warned.

A lot of SEO and web strategies specialists spend a lot of time tracking keywords, search terms, hashtags, and other frequently used words and phrases across the web, especially those used in social media tools. takes this research a step further. read more

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