More People Are Reading Blogs (When Compared With Last Year)

Good news for bloggers! If you are lucky enough to have readers for your blog, they could be spending a greater amount of time reading your content.

An Internet user study conducted by Nielsen last month revealed that people 17% of people spent their Web surfing time on social networks and reading blogs. That number is close to triple what it was back in 2008.

“This growth suggests a wholesale change in the way the Internet is used,” said Jon Gibs, the vice president of media and agency insights at Nielsen’s online division.

“While video and text content remain central to the web experience, the desire of online consumers to connect, communicate and share is increasingly driving the medium’s growth.”

While I have seen several of the blogs I write for and operate flourish, I can’t say I’ve seen my numbers triple. Where is your blog traffic compared to this time last year? Also, do you think blogging and social media can maintain such impressive growth?

Most Tweets Pointless Babble: So What?

Babble Rabble

A whitepaper published by Pear Analytics (found via Mashable) says that 40.55% of all tweets are pointless babble. While that probably won’t get any raised eyebrows, it is worth to know how the good folks at PA got this conclusion:

So we took 2,000 tweets from the public timeline (in English and in the US) over a 2-week period from 11:00a to 5:00p (CST) and captured tweets in half-hour increments. Then we categorized them into 6 buckets:

News, Spam, Self-Promotion, Pointless Babble, Conversational and Pass-Along Value.

Get the whole thing from the PA blog post.

So 40.55% of the tweets are pointless babble. That will throw kindling on the Twitter is just nonsense fires out there for sure. Now with numbers!

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Internet Finally Slams the Newspaper in the US

For the first time, the internet is a stronger source of national and international news in the US than the newspaper. This according to a study from the Pew Research Center, with a summary published online containing a lot more information for the number crunching media enthusiast. According to the study, 40% say that they get most of their news from the internet, while just 35% cite the newspapers as their source. Now, that doesn’t mean that they are bypassing the New York Times, they might just be reading it online. Television is down from 74% in 2007 to a mere 70% (!), and by far the strongest source of news in the US.

For young people, however, the internet now rivals television as a main source of national and international news. Nearly six-in-ten Americans younger than 30 (59%) say they get most of their national and international news online; an identical percentage cites television. In September 2007, twice as many young people said they relied mostly on television for news than mentioned the internet (68% vs. 34%).

If I was in the television industry, I’d be worried about now.