StumbleUpon spokesman Mike Mayzel says the firing were necessary so the company could “become more streamlined [and] focused.”
In 2012 StumbleUpon continued to lose traffic referrals to Facebook, Pinterest, Reddit and other up and coming social stars. StumbleUpon traffic was down by more than half in 2012.
In an attempt to attract a new audience StumbleUpon underwent a major redesign in late 2012, utilizing many of the design features found on other Web 2.0 competitors. [Read more…]