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September 14, 2009

Swedish fashion bloggers could appear in department store newspaper ad campaign

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There’s an interesting article on a Swedish online new site which suggests that fashion bloggers — seen as an increasingly influential group — could see themselves used as models in newspaper advertising campaigns by Kfem, a prominent Stockholm department store.

Firstly, various departments in the store will have a dedicated “digital dressing room” where shoppers can have their pictures taken in various clothing and have it put online immediately. It’s not clear whether this will be published on the store’s web site or if a customer can specify their own social media space/blog to have it uploaded to. read more

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March 27, 2009

Free Dawit Isaak: Swedish Publishing Houses Collaborating

This story, while tragic in itself, also warms my heart. I’ve been watching it from the sideline, from the first tweet, and now this: Five editors from Sweden’s largest newspapers are taking a break from their usual roles of competition, in an effort to inform the world of the situation for Swedish journalist Dawit Isaak, who is imprisoned in Eritrea with no trial nor charge.

On September 23, 2001 he was arrested and imprisoned in connection with the Eritrean government shutting down the country’s independent newspapers.

The regime in Eritrea has never formulated any allegations against Isaak, let alone a prosecution, a trial or a sentence. In total silence, he has for nearly eight years been locked up in Eritrea’s capital Asmara.

The idea is to put more light on this topic with cross-media coverage, as well as get the readers to sign a nationwide petition. read more

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