Why Marketing Your Blog is Crucial to Its Success

Because blogging has become more mainstream, it’s not enough anymore for businesses to simply have a blog, publish some posts, and call it a day. Blogging has become its own unique cog in the overall branding and marketing machine, forcing companies and blog owners to additionally market their blog if they want to make it successful.

Marketing your blog and promoting the great content that you are focused on writing can help not only generate more blog traffic, but also get more referrals clicks to other pages of your website, especially if you are regularly linking to them within your blog posts (where appropriate). [Read more…]

Why You Should Consider Syndicating Your Blog

why you should syndicate your blog

why you should syndicate your blog

The term syndication may bring up alarm bells for sound, as many people associated with duplicate content or spammers attempting to gain traffic off of your good writing efforts. However, syndication can be a great way to get more traffic and exposure to your blogs, as well as your social media profiles. As long as your syndication outlets give a link back to your blog where the original post was published, in most cases Google will not counted as duplicate content.

The most important thing to remember is that you need to choose high quality partners that are going to syndicate your most well-written posts and will give you more traffic in return.

[Read more…]

Is Feedburner Still Relevant?


This is a guest entry by Jean-Baptiste Jung from Cats Who Blog.

Feedburner, the popular RSS tool, is used by many bloggers to serve feeds to their readers, but also in order to know how many people are currently subscribing to their blog using RSS. Despite the fact it can be easily hijacked, RSS subscriber count is one of the ways used to measure the popularity of a blog.

Back in 2008, Feedburner was bought by Google. It sounded interesting at first, but no significant improvements were made to the service, and shortly after Google took ownership, a major problem occurred, and millions of blogs saw their count dive from 5000 to 500.

Since last month, I have seen my subscriber count going up and down every day and show unrealistic numbers.
Look at the screenshort below:

On June 12, CatsWhoBlog had 1,730 RSS readers. Three days later, it had 1,110. And on June 21, according to Feedburner, only 437 were still reading my blog. [Read more…]

“The Nod” fashion site launches content widget

the-nod-widgetWe realise that widgets are ten-a-penny these days, but nonetheless here’s some interesting news for those who blog about fashion or celebrity news: UK-based The Nod has launched its own widget that will allow publishers to syndicate its content on their own sites.

As you’d expect, all you have to do is paste some code into the blog or social network template, with individual celebrity widgets available on each fan page.

As with most widgets, there’s an advantage on both sides. Smaller publishers get fresh content every day, while The Nod gets links to its site and merchandise. [Read more…]

Duncan Riley’s The Inquisitr Launches New Design

Duncan Riley talks about the recent refresh of his news site The Inquisitr and it is interesting to see how he views the site more and more as a traditional news outlet. Besides the obvious visual changes and enhancements, Riley talks about the syndication deals we’ve reported on previously.

I’ve only touched on this side briefly, but we started syndicating content a couple of months back. We started with Bang Celebrity content, and started playing with AHN. As of two weeks ago we expanded our AHN deal so we take on much more of their content now. We don’t post all of it, and we’re trying to work around content that might be interesting. At the same time though, the mere fact that we’re syndicating content makes us more traditional news site every day; both deals are like signing on with AP or Reuters to a degree, and I’d hope it’s the start of something better again for us.

Be sure to read his post on the fourth Inquisitr refresh, and check out the new look. It is a step in the right direction says the designer in me…

The Inquisitr Hires Sport Blogger, Syndicates Celeb Content

Duncan Riley has announced the addition of Paul Montgomery as the in-house sports writer on The Inquisitr. Montgomery is a journalist by trade, and with the addition the site now features a dedicated sports category.

Riley also announced a syndication deal with BANG Showbiz, which means that The Inquisitr can run up to ten stories from their celebrity content stock, as an addition to the regular celebrity coverage. Finally, Riley also announced a deal with GumGum for celebrity photography. It’ll be interesting to see how this pans out, especially the syndication deal.

As for traffic, Riley reports that pageviews are down in June, 2.7 million to 2.55. He calls it a comfortable level.

GigaOM, VentureBeat, and ReadWriteWeb Content on NYTimes.com

Giga Omni Media have closed a deal with NYTimes.com, which means that content from the GigaOM network will be available on NYTimes.com come early October. They are not alone in this, but rather a part in redesigning the Technology channel at NYTimes.com. Other heavyweights that inked a deal to have their content available through this are ReadWriteWeb and VentureBeat.

This is the third heavy weight syndication deal for GigaOM, with BusinessWeek and CNNMoney already in the bag. Meanwhile, VentureBeat’s content is available on IDG’s Industry Standard. As far as I know, this is the first syndication deal for ReadWriteWeb though, although I might have missed something. [Read more…]

Welcome to the Blogosphere Twitter!

Have you claimed your Twitter feed on Technorati profile yet? This may be the perfect time to do so because Technorati is now indexing Twitter. It heatens up the debate whether Twitter is a form of blogging or not. I previously wrote that Google Blog Search defines the the blogosphere by technology by including everything that publishes a site feed in their index. According to Google a blog is anything that publishes a site feed and syndicates. It comes as no surprise then that tweets are showing up in Google Alerts.

Technorati seems to allow anything that publishes a site feed to be claimed, including your Twitter account. So how do you claim your Twitter feed on Technorati? It is just as easy as claiming any other blog, just read Twitter everywhere it says “blogs” or “blog software” or follow these steps:

  1. Go to the blogs tab in your account
  2. Claim a blog/Twitter account by providing the blog URL, for example: http://www.twitter.com/blogherald and begin claim.
    You may encounter an error stating that the Technorati Monster has escaped again, ignore it and simply try again. Technorati’s infrastructure does not seem to be build for the amount of requests it receives.
  3. Activate your claim by pasting the provided HTML code in your Twitter update field and press update.
  4. Done!

By claiming your Twitter profile on Technorati your tweets will be indexed. Yes, all of them, including the ones that say “brb, need coffee.” This means that there is a need to separate the wheat from the chaff as a lot of “breaking news” in the blogosphere is moving to Twitter.

With a potentially massive amount of indexable tweets the question arises if Google and Technorati can handle the maturing blogosphere? This question has become even more relevant now that Technorati is indexing Twitter. Joery Bruijntjes wonders why is Technorati is indexing Twitter? because

As you all know, Technorati’s main function is to map what’s being talked about on the web. To do that accurately, you need to gather a lot of information. Aside from the main article, blogs contain a lot of useful metadata like tags, outbound links, categories and trackbacks.

This kind of data -especially trackbacks and outbound links- is great for tracking conversation across media. You can see this in action on their homepage. They use all this great metadata to try and track what’s being said about news stories in the blogosphere.

Conversations are all about links and the amount of metadata in Twitter is limited to only 140 characters, or is it? Andy Beard describes how Twitter “also has a blogroll of sorts” in the form of “links on the sidebar to the people you are following which are links Technorati can see.” The blogosphere thrives on links but Beard describes how Technorati may not be able to cope with this new situation if “Twitter user like Robert Scoble with 100s, actually over 1000 followers” start claiming their feed and Joery Bruijntjes also points to Technorati’s vulnerability:

Last year news spread that Technorati “temporarily” dropped all content older than six month. To me this says they can’t cope with the enormous amount of data being generated by bloggers. Twitter has far less content to process, but still needs a dozen servers to keep things running.

Knowing that, why would Technorati take on all this extra burden? Surely it can’t be a content-driven desire, as the updates on Twitter contains too little metadata to be of help for linking news stories to the blogosphere. I could understand if they chose to build a separate search engine specifically for Twitter, or simply gave it a unique representation on their site. But they didn’t.

So why would Technorati index Twitter? Andy Beard provides at least one good reason:

Robert’s Twitter feed is legitimate content on a different platform, and that people are choosing to link to him from their “Twitter Rolls”

Are you providing interesting, informative or legitimate on Twitter? Have you claimed your profile yet?

The Blogosphere is Defined By Technology

Chris Garrett wrote in ‘Why Blogging is Not About Technology‘ that instead of focusing on technology we should focus on people. Kevin added in the comments that blogging is about sharing information and Lorelle VanFossen added that blogging is about (reader) interaction. An important blogging technology that enables us to share our information is the site feed. While the practice of blogging is not about technology the blogosphere heavily depends on this technology.

[Read more…]