June 5, 2013
Content marketing is a crucial part of the success of your website. Without it, you will have to rely on unreliable methods of marketing your website’s content – which only results in your content not being seen by your intended audience.
You need content marketing to promote and develop awareness for your content. Here are five tips that will help you improve the content marketing efforts for any website (whether you had it made or you created it with IM Creator): read more
Tags: business, Content marketing, Editorial calendar, Facebook, Marketing, Social Media, target audience, Web content
December 22, 2011
As someone who is somewhat new to the world of blogging, I found myself questioning many of the great blog posts. I assume that the blog community deems an article “great” when it gets more than 50 tweets or a lot of LinkedIn shares. The articles had great information, but there was one thing I couldn’t get past—the cheese. The majority of these articles had a long introduction that was cheesy and then a conclusion that summed up the cheesy metaphor. While some articles were clever and creative, I found the majority to be cheesy.
I continued to write my own blog posts and as time went on, I found that I was beginning to sound cheesy. I wanted something original, so I would force some extended metaphor onto the article. It started to seem as though this type of language was the mark of a good blog, so I began to adopt this tone. This led me to wonder: Have all the other bloggers done the same? Does anyone really like a cheesy sounding blog post, or is that just expected?
I decided to weigh the pros and the cons of the issue to see if the annoyance is actually beneficial:
Tags: blog creativity, blog credibility, cheesy blogs, target audience