4.7 million pageviews. That’s what a not yet launched gadget site clocked in at while live blogging WWDC! Amazing, right? Actually, it is so amazing that both VentureBeat and TechCrunch writes about it.
The Facebook vanity URLs might not be coming until Saturday for most of us, but if your name is Michael Arrington and you’re running TechCrunch, you get dibs. That’s right, Facebook is giving prioritized journalists/bloggers first pick, so if you fancied facebook.com/mike/ as your new profile URL, you’re out of luck.
This isn’t outrageous, it’s just the way it is. Facebook wants to keep the people covering them happy, no more no less. Think what you will about that. Arrington decided to write about it (which probably pissed some Facebook PR rep off), and wraps it up in this brutal but honest way:
I feel sort of bad about posting this, since Facebook is actually doing us a favor. But I also think it’s kind of BS that Facebook is giving some people, employees included, first shot at the names. My guilt only extends so far, though. You suckers wait in line. I’m grabbing my name in advance.
Is this news? Not really, but I find it interesting to see that Silicon Alley Insider is reporting that Mashable now has passed TechCrunch, according to Compete.com. Complete with graph and everything. But is traffic everything? Of course not, new startups still dream of being featured on TechCrunch, and I bet they’d still prefer that to Mashable. Actually, I think the two blogs are so different that the whole comparison is a bit flawed.
But again, isn’t it interesting that a third blog (SAI) is comparing two other blogs to each other, and writes about it? Almost makes the blogosphere echo chamber debate seem motivated again.
This is good news for marketers as well as companies trying to make money on social media services, sites, applications, and so on. IAB, which is responsible for the de facto standard of online advertising, have released a hefty tome on social media practices. Nick Gonzales of SocialMedia.com writes a guest post on TechCrunch covering this:
As part of a company that makes social ads, I’m excited that the IAB has released a new set of social advertising best practices to help bring consistency to the marketplace, similar to the way IAB standards brought efficiency to online advertising back in the 90’s.
I agree, social media needs some directions when it comes to advertising, and that is IAB’s desk. This could also lead to marketing firms eyeing social media with even more interest, since there is now some sort of guidelines to go by, although that remains to be seen.
Ad network Federated Media is losing one of its bigger clients, the TechCrunch network. Michael Arrington announced it on TechCrunch, of course, and explained the decision with the fact that they have been selling direct ads for some time already, and want to move on in that direction.
We’d like to acknowledge Federated Media for the contributing role they’ve played to help TechCrunch get to where it is today. Notwithstanding our differences of opinion about the role of conversational marketing, we part friends. Unlike others, we’re not leaving to move to competitive selling networks, we’re just leaving to chart our own course.
There’s been some noise around the TechCrunch-FM relationship over the years, Arrington not being the most subtle guy and probably rightly so when it comes to handling Federated Media, but the two parties are apparently splitting up on good terms, which the FM Blog post confirms.
What does this mean for Federated Media? It’s a loss, of course, but it won’t get them on their hands and knees. Not unless they are already there, given the financial situation the world is in.
TechCrunch obviously wants to save money on “real” surveillance, so they’ll get the nerdosphere to do the job for them, courtesy of the CrunchCam. That’s the fancy word for a webcam setup at the TechCrunch office, streaming live nonstop using Ustream. That’s right, you can watch bloggers blog, for free! And you know what, they might even add a second camera with limited audio, oh the joy!
To be fair, they are doing something with this. Right now I’m seein a dog, a bunch of bloggers behind desks or running around, and a “Today’s Sponsor” whiteboard piece of art. And if you watch it on Ustream, you can tweet about it and end up in the social stream box. That’s always fun, isn’t it?
Hopefully not all bloggers will follow. The mere thought of being able to watch some unwashed guy still in his undies at 3PM scares me a little.
This is just too hilarious not to mention. Michael Arrington posted about TechCrunch finally getting their own office because of complaints from neighbors. Apparently they didn’t like the traffic or something, read more about it on TechCrunch. That’s all well and good, Arrington can certainly post about something concerning his site, and it is even somewhat relevant.
And it hits Techmeme, granted, not in a big way, but still. Naturally, we’re adding to this with this post, but this is fun stuff, and interesting as well, when looked at as a phenomenon. Gotta love the blogosphere.
So what is Lacy up against? Well, a snarky commenting crowd for one, and possibly a harsher treatment because of her sex. At least that’s Riley’s opinion, and he should know, being a former TechCrunch writer. On the other hand, I can’t say that Lacy strikes me as a particularly vulnerable person, and she thinks she’ll manage just fine, obviously. One thing’s for certain though, and that is that it’s never easy to step in and do someone else’s job, especially not when it is so focused on personal style and opinions as a blog is.
There’s no doubt that being successful can annoy people, and TechCrunch founder Michael Arrington has gotten a fair share of haters out there. I doubt he didn’t expect that, he’s pretty straight-forward in his posts over at TechCrunch, and I can see people being annoyed by this guy. I can even see them being pissed off.
Nor does he deserve to have serious death threats and having to hide out at his parents’ house. That is so totally wrong, and I sincerely hope and believe that you all agree with me. You don’t have to be an Arrington fan to be upset with the development of things detailed in a recent TechCrunch post on the subject. It is a matter of free speech, people!
While I think Arrington probably needs that vacation breather far away from iPhones and Macbooks for several reasons, I also hope that this isn’t a sign of things to come. You can’t bully print journalists, you can’t bully bloggers, and most importantly: We can’t accept it!