This is somewhat surprising. Technorati’s State of the Blogosphere 2008 report states that a whopping 46% of the blogs are not running ads at all. As in no Adsense, affiliate programs, or anything. That number surprises me, I would’ve thought it to be lower, but then again it might still be a bit tricky to add advertisements to a lot of blog platforms.
I’m also comforted by the fact that 24% says that they don’t want to clutter their blog with ads, while another 24% just aren’t interested in making money with their blog. 21% are very realistic, they say they don’t have enough visitors to make it worthwhile. Refreshing. Another comforting number is the fact that only 6% of the blogs use paid postings to earn their ad dollars.
For most bloggers, finding story ideas is one of the hardest parts of maintaining a blog and it is something that becomes increasingly important important, though much more difficult, the more topical your site is.
Fortunately, the Web provides many great ways to keep on top of what is going on in your field, if you know how to use the tools that are available.
For me, the trick has never been to find the one best way to get new story ideas, but to but open up a wide variety of communication lines. Though my system is not perfect and I continue to miss stories from time to time, I also have a backlog of about three weeks forth of topics in my notebook.
That is because finding story ideas, for most niches, is fairly simple. It is just a matter of knowing where to look. read more
Technorati has purchased Blogcritics.org, a blog network that covers an array of topics. Couple this with the fact that they launched a blog advertising network back in June (Technorati Media), and it’s clear the company is shifting gears.
Blogcritics publishes submissions from bloggers within their own specialty. With over 70k articles and 2k contributors, the site receives approximately 1 million unique monthly visitors.
Blogcritics will be incorporated into its Technorati Media division.
It will be interesting to see how the company treats blog content it owns when it appears in searches they provide.
This could be the opening salvo of the end of Technorati’s ‘independent authority’ on tech blogs. What do you think?