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November 24, 2009

Google turns to algorithms to create better-looking ads

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The constant push to make ads more visually appealing — reducing the effects of ‘ad blindness’ and helping them to convert better for advertisers and pay more to publishers — continues, as Google announces a pending deal with the Californian startup company Teracent.

Teracent specialises in machine-learning algorithms which have been put to use on the image ads of Google and its partners.

The example given in the announcement shows a standard, human created ad (left) and a similar ad that’s been picked in real time from thousands of different creative elements by these algorithms.

google-teracent-ads

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