April 21, 2009
Choire Sicha and Alex Balk, two former Gawker editors, have decided to venture out on their own. The Awl is their creation, a not so pretty blog at the moment. The welcome post is nothing to get excited about, but the about page tells the story a bit more thorough:
It was birthed from the following thoughts: What if there were a website that zippily surveyed a wealth of resonant, weird, important, frightening, amusing bits of news and ideas? And what if it weren’t totally clogged with reality show linkbait?
I’m surprised to see that Gawker doesn’t go all snarky and silly on the launch. But then again, how could they, with Sicha and Balk starting off by posting the Gawker Media HQs layout, and then completing with their own?