Google’s website states that: Every day, millions of useless spam pages are created. We fight spam through a combination of computer algorithms and manual review. Penguin 2.0 is their latest spam-fighting algorithm update.
The problem with spam websites is that they saturate the internet and show up in search engine rankings. When these devious sites appear higher in search engine rankings, what do you think happens to your site? That’s right – it gets pushed to the bottom of the list. read more
Social media as we know it today is not even 10 years old, and like children that same age, it can be unruly, wild and amazing. But the opportunity to reach thousands and beyond with a single web page or a well-placed post is attractive to small business owners.
If you spend even a week on Facebook, you’ll discover that identifying and connecting with your “fans” takes real effort. Your target audience doesn’t just show up because your page exists. You have to engage them, consistently. You have to share and give a little insight into what your business does and the people behind your brand. The goal is to put out just the right amount of information so you don’t come off cold, distant and too corporate to connect; all while avoiding a deadly dose of TMI – too much information. read more
Sometimes I wake up in the middle of the night with a start. There’s a cold sweat running down my forehead and my eyes are wide with panic. My girlfriend turns over and switches on the light to ask what’s wrong, but I can’t tell her. It’s too horrible…
What is this thought that haunts me and keeps me up at night? It’s the idea that someday I may not be able to make a living online anymore the way I have been for the last five years. You see it doesn’t make sense when you think about it: we can earn money online because we put ads on our websites and bring in lots of visitors, but then how are those advertisers making money? Often they make money by putting ads on their sites, or by selling products on their sites that people hardly ever click. The money goes round and round, but when is anything actually bought? read more
If you’ve ever tried guest blogging then you know that it’s not always as easy as some people want you to believe it is.
For instance, there’s an awful lot of articles online talking about the importance of guest blogging and the benefits it can bring, which is all fine.
However, there’s lot less info on how to actually deal with guest blogging on the networking side (how to handle the common scenarios you can encounter when contacting people and sending your articles).
Basically, the idea of guest blogging itself is quite simple. You find a blog, send an article, and get published, but the practice shows that things often get a bit more complicated. Here’s how to deal with this.
Finding quality and relevant blogs where you can guest post is something you can surely do on your own, so I’m not going to talk about it here. What I am going to focus on is what happens after you decide to target a given blog.
A business needs momentum to sustain itself. For momentum, growth is essential. There are many ways in which you can see growth in business. For instance, advertisements, marketing promotions, extending offers, freebies and discounts. Of course, it goes without saying that you need to ensure quality products for all this to work.
To give your business a real boost, you can use other avenues too, the internet being a prime example of taking your business forward. In fact the net has taken shopping and allied services to a totally different level. With a large number of online shopping sites, consumers can explore shopping options they would seldom have had access to. The net is also a boon for small businesses to spread the word of their existence. Your website will generate more footfalls when a larger number of people are aware of your products and services. And what better way to do it than the social media sites? The sheer reach of Twitter with its 100 million users, Facebook with 800 million devoted users and LinkedIn with 64 million in North America alone is nothing short of staggering. read more
There are many strategies that are effective in achieving the goal of increasing a blog or website’s page rank in search engines. A high page ranking means you’ll get more visits to your website, which is what all blog or website owners want. Among the many strategies that you can use, link building remains one of the most effective strategies.
There are many ways of implementing a good link building strategy for your website or blog. One of the more effective ways of doing this is by using certain guerilla tactics that will generate the links that you need. For example, a popular guerilla link building tactic is to write link bait articles. These are articles that have a compelling content that other sites will want to link to it. It could be a controversial topic or a polarizing opinion. read more
Blogs are so popular nowadays that practically everyone has a blog – be it for personal use or for the promotion of their business. Blogs are an effective way of putting your ideas across on the internet, talk about things that interest you, or market a product or service.
In the last article in this new series called Nothing to Blog About, I asked you to go back to your roots, in a sense, to start over and find that “lovin’ feeling” you’ve lost about your blog subject matter to re-energize your creative blogging spirit.
What happens if you can’t find it? What happens if you’ve really lost that lovin’ feeling? read more
A big turn-off for many people online are the rants, attacks and snarks that we see all too often in blogs. Really negativity is not attractive, and those who use negativity to attract an audience are storing up problems for the future. Sometimes though we have valid criticisms, how can we get our point across without making our audience think less of us? read more
Officials of the Quezon City Science High School (QCSHS) recently suspended four students who allegedly posted a blog that criticized the school’s principal.
The concerned blog … contains articles and photographs against Sadsad’s policies and person as well as the students’ gripes over irregular lunch hours and required subjects, among others.
The personal attacks against Sadsad in the blog even included violent declarations such as “Sadsad must die.”
While much of the students’ blog postings are on locked Multiply accounts–meaning they not for public consumption, but rather accessible to friends only–the Star cited another Multiply account as subject of the controversy.
I’m not taking sides on this issue yet. For all I know, the students’ gripes might be valid. But i usually get taken aback when people overdo it when they air their gripes online–especially if one resorts to personal attacks. This often results in a knee-jerk reaction, which can similarly be personal in nature. As bloggers, are we becoming a community of whiners? And because of this, are other people becoming overly defensive and over-reacting whenever they are attacked online? And why do we resort to ad hominem attacks?
On some forums and sites that I manage, I have experienced being on the receiving end of personally-directed attacks, too. Some are through private emails, some through public comments. Sometimes the argument gets lost in the midst of name-calling, swearing, and typing in all caps (probably the worst of ‘em all, eh?).
Then again, there’s a difference between launching an attack on one’s person and the recipient’s taking a valid argument too personally. But whether it’s one thing or the other, the perception of people reading rabidly-written complaint blog posts might not be too good. read more