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December 10, 2014

Effective Ways to Get Relevant Traffic

Heavy traffic in real life may be a bane to a commuter’s everyday life, but when you’re running a website, it’s gold. Having internet users visit your website is a really good thing, but for your website to be effective, the traffic needs to be looking for what you have to offer. They should be seeking the product or service of your website, be it a legitimate business or a simple blog site. Driving relevant traffic to your website can be done through effective marketing, and here are ways on how to quarry this valuable resource:

Relevant Traffic

 

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June 7, 2013

How Penguin 2.0 Puts Up A Tougher Fight Against Web Spam

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Google’s website states that: Every day, millions of useless spam pages are created. We fight spam through a combination of computer algorithms and manual review. Penguin 2.0 is their latest spam-fighting algorithm update.

The problem with spam websites is that they saturate the internet and show up in search engine rankings. When these devious sites appear higher in search engine rankings, what do you think happens to your site? That’s right – it gets pushed to the bottom of the list. read more

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June 6, 2013

Are You Oversharing On Your Business Facebook Page?

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Social media as we know it today is not even 10 years old, and like children that same age, it can be unruly, wild and amazing. But the opportunity to reach thousands and beyond with a single web page or a well-placed post is attractive to small business owners.

If you spend even a week on Facebook, you’ll discover that identifying and connecting with your “fans” takes real effort. Your target audience doesn’t just show up because your page exists. You have to engage them, consistently. You have to share and give a little insight into what your business does and the people behind your brand. The goal is to put out just the right amount of information so you don’t come off cold, distant and too corporate to connect; all while avoiding a deadly dose of TMI – too much information.  read more

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May 27, 2013

Will The Blogging/SEO Bubble Ever Burst?

seo bubble

Sometimes I wake up in the middle of the night with a start. There’s a cold sweat running down my forehead and my eyes are wide with panic. My girlfriend turns over and switches on the light to ask what’s wrong, but I can’t tell her. It’s too horrible…

What is this thought that haunts me and keeps me up at night? It’s the idea that someday I may not be able to make a living online anymore the way I have been for the last five years. You see it doesn’t make sense when you think about it: we can earn money online because we put ads on our websites and bring in lots of visitors, but then how are those advertisers making money? Often they make money by putting ads on their sites, or by selling products on their sites that people hardly ever click. The money goes round and round, but when is anything actually bought? read more

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March 8, 2013

How to Handle the 11 Most Common Scenarios in Guest Blogging

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If you’ve ever tried guest blogging then you know that it’s not always as easy as some people want you to believe it is.

For instance, there’s an awful lot of articles online talking about the importance of guest blogging and the benefits it can bring, which is all fine.

However, there’s lot less info on how to actually deal with guest blogging on the networking side (how to handle the common scenarios you can encounter when contacting people and sending your articles).

Basically, the idea of guest blogging itself is quite simple. You find a blog, send an article, and get published, but the practice shows that things often get a bit more complicated. Here’s how to deal with this.

Image credit: ScottieT812

The stages of guest blogging

Finding quality and relevant blogs where you can guest post is something you can surely do on your own, so I’m not going to talk about it here. What I am going to focus on is what happens after you decide to target a given blog.

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August 6, 2012

Tips to Charge Your Business Ahead Using Social Media

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A business needs momentum to sustain itself. For momentum, growth is essential. There are many ways in which you can see growth in business. For instance, advertisements, marketing promotions, extending offers, freebies and discounts. Of course, it goes without saying that you need to ensure quality products for all this to work.

To give your business a real boost, you can use other avenues too, the internet being a prime example of taking your business forward. In fact the net has taken shopping and allied services to a totally different level. With a large number of online shopping sites, consumers can explore shopping options they would seldom have had access to. The net is also a boon for small businesses to spread the word of their existence. Your website will generate more footfalls when a larger number of people are aware of your products and services. And what better way to do it than the social media sites? The sheer reach of Twitter with its 100 million users, Facebook with 800 million devoted users and LinkedIn with 64 million in North America alone is nothing short of staggering. read more

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March 30, 2012

Effective Guerilla Link Building Strategies

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There are many strategies that are effective in achieving the goal of increasing a blog or website’s page rank in search engines. A high page ranking means you’ll get more visits to your website, which is what all blog or website owners want. Among the many strategies that you can use, link building remains one of the most effective strategies.

There are many ways of implementing a good link building strategy for your website or blog. One of the more effective ways of doing this is by using certain guerilla tactics that will generate the links that you need. For example, a popular guerilla link building tactic is to write link bait articles. These are articles that have a compelling content that other sites will want to link to it. It could be a controversial topic or a polarizing opinion. read more

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Fundamentals of Starting A Blog

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Blogs are so popular nowadays that practically everyone has a blog – be it for personal use or for the promotion of their business. Blogs are an effective way of putting your ideas across on the internet, talk about things that interest you, or market a product or service.

Starting a blog is easy and does not require a lot of hand-holding. Here are some tips and steps on how to create a blog. read more

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May 20, 2009

Nothing to Blog About: Are You Blogging What You Should Be Blogging?

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Nothing to blog about article series logoIn the last article in this new series called Nothing to Blog About, I asked you to go back to your roots, in a sense, to start over and find that “lovin’ feeling” you’ve lost about your blog subject matter to re-energize your creative blogging spirit.

What happens if you can’t find it? What happens if you’ve really lost that lovin’ feeling? read more

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February 19, 2009

10 Tips for Criticism Without Harming Your Reputation

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A big turn-off for many people online are the rants, attacks and snarks that we see all too often in blogs. Really negativity is not attractive, and those who use negativity to attract an audience are storing up problems for the future. Sometimes though we have valid criticisms, how can we get our point across without making our audience think less of us? read more

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