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August 12, 2009

Advertising body calls for disclosure in blog reviews

Filed as News with 2 comments

Disclosure on blogs is one hot topic at the moment. The FTC is already looking at regulating blogs and this week the National Advertising Review Council (NARC) has called out two companies for unethical practises.

The group found that Herbal Groups, Inc. and Urban Nutrition had posted reviews for products they owned, yet failed to disclose that fact.

Urban Nutrition has since added disclosure to its web site, stating “Urban Nutrition sponsors this Web site and distributes Miracle Burn, Miracle Burn Cream, and Arctic Essentials. Reviewers compensated by Urban Nutrition.” read more

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March 28, 2009

The Outing of a Blogger: Social Transparency or Violation?

We live in an age of transparency. I’d say that “transparency” should have been the word of the year last year, and it’s popularity as a buzz word this year continues. It pops up in most news reports, demanding transparency from banks and financial institutions, politicians, governments, corporations, and individuals.

It also litters our social media interaction. We want our online social interchanges to be with real people who want to know us as real people. We want people leaving comments on our blogs to have names. We want folks on Twitter to have real names, not CD Handles and cute nicknames or keywords. So is it okay to be anonymous any more?

Over the years, there as been an ongoing debate about anonymous bloggers as more and more people take to the Information Highway to have their say. For some, anonymity is a matter of life or death. For others, it’s just wiser. But it isn’t for everyone.

Some use a pseudonym, similar to what writers and artists have been doing for many years, either for protection and security, or because their real name, Hildibob Slibbervitzenson, just isn’t “writerly” or “artistic.” Would women have swooned over Archie Leach? Sang the memorable songs of Barry Alan Pinkus, or sang along to Bohemian Rhapsody with Farrokh Bulsara? Or believed in the sung words of Robert Allen Zimmerman with such fervor? Would Moses have been so memorable if played by John Charles Carter? Would the sexy pottery scene in “Ghost” have been so memorable if performed by Demetria Gene Guynes? Replaces those real names with their pseudonyms of Cary Grant, Barry Manilow, Freddy Mercury, Bob Dylan, Charlton Heston, and Demi Moore and everything changes.

There are many people who blog under a pseudonym without condemnation, but there are still those who choose to publicly blog anonymously. They use CD Handle style names, making a visible statement about their need to be private and choosing to hide behind a masked name while not hiding their opinion.

And there continues to be a witch hunt on to out them when their opinion doesn’t agree with the government or politicians. read more

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