In 2010 Tumblr CEO David Karp told the Los Angeles Times that his company was “pretty opposed to advertising. It really turns our stomachs.”
Fast forward to 2012 and a system that receives more than four and a half billion pageviews per week and that stomach turning attitude seems to have disappeared. Speaking at the Ad Age Digital Conference this week Karp announced that Tumblr would start to serve ads through the company’s “Featured” section of Tumblr’s dashboard. While that section receives only a small fraction of Tumblr’s overall reach (120,000 impressions per day) it still signals that the company is moving to a more open business strategy.
Advertisers will be able to pay for space beginning May 2.
The announcement comes just a few short months after Tumblr announced “highlighted posts” which allows users to pay $1 to receive more visibility for their work. [Read more…]