On its official company blog a Tumblr employee writes:
“It works very simply: Every now and then you’ll see posts from our partners as you scroll through your mobile Dashboard.”
Tumblr began offering and testing promoted posts to desktop users one year ago via the post highlighting Radar feature.
The blogging platform has not revealed its successes with promoted tweets but a shift to mobile devices appears to speak volumes for the programs success.
According to Tumblr:
“Our fashion, entertainment, and brand partners have created some truly delightful blogs and racked up tens of millions notes on their posts.”
The Radar platform currently receives 120 million pageviews per day.
Tumblr, a privately owned company earned $13 million in revenue through 2012. Tumblr is still seeking to become profitable.
The real question at hand will be whether or not Tumblr users, a younger and more tech savvy crowd, will continue to embrace the network if its ads give the appearance of a corporate culture. Many younger users turned away from MySpace and Facebook as those networks moved towards mainstream success.
Are you okay with Tumblr Promoted Posts showing up in your mobile dashboard?