Tumblr on Monday began sending promoted posts to users of mobile devices alongside its desktop users.
On its official company blog a Tumblr employee writes:
“It works very simply: Every now and then you’ll see posts from our partners as you scroll through your mobile Dashboard.”
Tumblr began offering and testing promoted posts to desktop users one year ago via the post highlighting Radar feature.
The blogging platform has not revealed its successes with promoted tweets but a shift to mobile devices appears to speak volumes for the programs success.
According to Tumblr:
“Our fashion, entertainment, and brand partners have created some truly delightful blogs and racked up tens of millions notes on their posts.”
The Radar platform currently receives 120 million pageviews per day.
Tumblr, a privately owned company earned $13 million in revenue through 2012. Tumblr is still seeking to become profitable.
The real question at hand will be whether or not Tumblr users, a younger and more tech savvy crowd, will continue to embrace the network if its ads give the appearance of a corporate culture. Many younger users turned away from MySpace and Facebook as those networks moved towards mainstream success.
Are you okay with Tumblr Promoted Posts showing up in your mobile dashboard?
With Posterous officially shutting down on April 30 the team at 3Crumbs has launched JustMigrate.com. The platform makes it simple for Posterous account holders to move their posts over to a new or existing Tumblr page.
JustMigrate is a simple program, just type in your Posterous URL, authorize the URL with Tumblr and allow JustMigrate.com to work its magic.
Users with multiple Tumblr accounts will be asked ahead of time to choose the proper Tumblr location for the new migration. read more
Tumblr has announced panaromic photo support for all blogs located on its network. The new feature allows Tumblr users to share larger, more vibrant photos with very little additional work.
Now live on Tumblr.com the new panoramic photos appear in a specialized lightbox.
The panoramic shots fill the entire width of each blog post, as opposed to regular photos which typically occupy only the left-hand side. Users on desktop web browsers can also scroll through a pictures panoramic view from side to side once it is enlarged.
Smartphone users should turn their phone sideways to take full advantage of the new Tumblr support for panoramic photos. read more
Tumblr CEODavid Karpjumped the gun a little bit on Monday when he announced that his uber-popular blogging platform had reached top 10 US website status. Karp made his announcement after numbers were revealed by third-party analytics firm Quantcast.
In a Tumblr post Karp revealed that the website now boasts 170 million users. Karp then linked to the Quancast page for Tumblr which shows202,637,856 visits to Tumblr per month in the US alone, and 616,776,768 visits worldwide. Quantcast numbers also showedusers per month was 60,803,592 in the US and 168,243,984 worldwide.
While Tumblr is not ranked within the top 10 worldwide websites it is still ranked a very impressive 15th. Tumblr is also ranked as the #9 network. read more
Tumblr blog Text From Dog has landed a book deal. The website publishes fictitious SMS conversations between a dog and its owner with humorous results.
U.K. Publisher Headline Publishing will release the book on October 25.
Launched in April the blog offers the following description:
“My dog sends me texts. I post them here. Yeah, it’s weird.”
Text From Dog creator October Jones and his dog Cooper expressed their excitement on Twitter, tweeting to their many fans: read more
It seems like everyone these days loves the ability to Tumblr to attract new readers but Google+ might not be included in that group, especially after Star Trek actor and geek superstar Wil Wheaton took to his Tumblr account on Thursday to flip out on Google+ over a forced registration request while watching a YouTube video.
In his rank Wheaton specifically attacked a mandatory registration request made by Google when he tried to “Like” a video to his Facebook account.
In 2010 Tumblr CEO David Karp told the Los Angeles Timesthat his company was “pretty opposed to advertising. It really turns our stomachs.”
Fast forward to 2012 and a system that receives more than four and a half billion pageviews per week and that stomach turning attitude seems to have disappeared. Speaking at the Ad Age Digital Conference this week Karp announced that Tumblr would start to serve ads through the company’s “Featured” section of Tumblr’s dashboard. While that section receives only a small fraction of Tumblr’s overall reach (120,000 impressions per day) it still signals that the company is moving to a more open business strategy.
Advertisers will be able to pay for space beginning May 2.
The announcement comes just a few short months after Tumblr announced “highlighted posts” which allows users to pay $1 to receive more visibility for their work. read more
Tumblr on Monday announced that the world’s fastest growing blogging platform has friended Facebook, using the company’s Open Graph API to allow for post sharing via Facebook Timeline, News Feed and Ticker.
Under the company’s new plan users can toggle “Send to Facebook” when posting, share replies on their Facebook Timeline and Share Likes on the Timeline. Each option is also lumped together so you don’t end up with a ton of Tumblr replies all over your Facebook account.
Users can find the new options in the blog settings administrator area. If you have already connected Facebook to your blog you’ll be prompted to upgrade in order to receive the new features.
As should be expected the integration is completely optional so users are not forced to open up their posts to Facebook.
In the meantime Tumblr is hoping users will auto share their posts as a means to grab more traffic through social media sharing. The more content that is shared the better off Tumblr will be. read more
Leave it to the team at Tumblr to nearly forget to mention that they’ve reached 20 billion posts. The company used a rather casual tweet to its 237,000 followers to make mention of the mathematical big milestone.
In the tweet the company said:
“Forgot to make a big deal of this earlier.”
For a company that just got its start in 2007 they should be considering the feat a big deal, especially when considering that the company’s massive content is almost solely created by users who are not paid or even asked by the company to create content. read more
In a blog post last week Jeremy Cutler, developer of the popular Tumblr add-on Missing e wrote that browser extensions for the popular blogging platform might be in danger because of the company’s TOS.
However after more than 13,500 notes Tumblr has clarified that it does plan to crack down on browser extensions which include the likes of Xkit, Tumblr Savior and Missing e among others. Users appreciate extensions because of added features such as Mass Editors, Magnifiers and other add-ons to the Tumblr interface. read more
Tumblr on Monday began sending promoted posts to users of mobile devices alongside its desktop users.
Tumblr on Monday announced that the world’s fastest growing blogging platform has friended Facebook, using the company’s Open Graph API to allow for post sharing via Facebook Timeline, News Feed and Ticker.
