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December 13, 2013

4 Things the White House Blog is Doing Right

Whether you are a fan of the current White House Administration or not, there is little debate that the White House blog has done a great job when it comes to their online presence and strategy. There are several things the White House blog is doing right that other bloggers can emulate, which will hopefully translate into more traffic and better engagement.

Media

The White House blog has a lot of great written content, but it also ties that in with a variety of media mediums that help illustrate its point. This includes embedding YouTube videos and SoundClouds (like the one below that they did of one of President Obama’s speeches), as well as including a lot of photos.

soundcloud

Screenshot taken 12/12/2013 read more

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November 28, 2013

Best Premium Tumblr Themes From ThemeForest

Founded in 2007, Tumblr quickly gained momentum and continues to serve a whole array of purposes. Its user base is huge and varied – from personal bloggers to fandom bloggers to companies geared at marketing. Some people may think that Tumblr is no longer a major player today, but even earlier this year, Tumblr boasted 102 million blogs with 6.6 billion pageviews in March 2013. If that is not relevant, then I don’t know what is!

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Source

One of the things Tumblr has got going for itself is the way it presents information. Sure, it still is blogging in a way, but it caters to the generation of short attention spans. With its themes usually highlighting visual aspects more than plain text, the attraction is çertainly there.

And, just like most other blogging platforms, Tumblr’s appearance can be customized to suit your personal preferences. Tumblr Blog Themes are not hard to find – free or otherwise. If you’re looking for something different, here are some of the best premium Tumblr Themes you can find from ThemeForest, one of the leading sources of themes out there. read more

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August 23, 2013

Would Your Blog Benefit From a Tumblr?

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Tumblr, recently bought by Yahoo, is one of the most popular micro-blogging platforms. The NBA has one, celebrities have them, and most importantly, your target audience more than likely has them. But would your blog and business specifically benefit from a Tumblr?

Do you share different forms of media?

If you are already regularly sharing different types of media, like photos, videos, and audio, then Tumblr would be an easy transition. You can set up auto-posting of your blog’s RSS feed and can post several different types of media, quickly and easily:

tumblr

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April 22, 2013

Tumblr Launches Promoted Posts For Mobile Devices

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Tumblr Promoted Posts On MobileTumblr on Monday began sending promoted posts to users of mobile devices alongside its desktop users.

On its official company blog a Tumblr employee writes:

“It works very simply: Every now and then you’ll see posts from our partners as you scroll through your mobile Dashboard.”

Tumblr began offering and testing promoted posts to desktop users one year ago via the post highlighting Radar feature.

The blogging platform has not revealed its successes with promoted tweets but a shift to mobile devices appears to speak volumes for the programs success.

According to Tumblr:

“Our fashion, entertainment, and brand partners have created some truly delightful blogs and racked up tens of millions notes on their posts.”

The Radar platform currently receives 120 million pageviews per day.

Tumblr, a privately owned company earned $13 million in revenue through 2012. Tumblr is still seeking to become profitable.

The real question at hand will be whether or not Tumblr users, a younger and more tech savvy crowd, will continue to embrace the network if its ads give the appearance of a corporate culture. Many younger users turned away from MySpace and Facebook as those networks moved towards mainstream success.

Are you okay with Tumblr Promoted Posts showing up in your mobile dashboard?

 

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February 18, 2013

JustMigrate Moves Posterous Accounts To Tumblr

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JustMigrate

With Posterous officially shutting down on April 30 the team at 3Crumbs has launched JustMigrate.com. The platform makes it simple for Posterous account holders to move their posts over to a new or existing Tumblr page.

JustMigrate is a simple program, just type in your Posterous URL, authorize the URL with Tumblr and allow JustMigrate.com to work its magic.

Users with multiple Tumblr accounts will be asked ahead of time to choose the proper Tumblr location for the new migration.  read more

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January 21, 2013

Tumblr Announces Panoramic Picture Support With Simple Theme Integration

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Tumblr Panoramic Photo views

Tumblr has announced panaromic photo support for all blogs located on its network. The new feature allows Tumblr users to share larger, more vibrant photos with very little additional work.

Now live on Tumblr.com the new panoramic photos appear in a specialized lightbox.

The panoramic shots fill the entire width of each blog post, as opposed to regular photos which typically occupy only the left-hand side. Users on desktop web browsers can also scroll through a pictures panoramic view from side to side once it is enlarged.

Smartphone users should turn their phone sideways to take full advantage of the new Tumblr support for panoramic photos. read more

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November 27, 2012

Tumblr Accidentally Claims To Be Top 10 Website, Takes It Back

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Tumblr Blog Network Top 10 Status

Tumblr CEODavid Karpjumped the gun a little bit on Monday when he announced that his uber-popular blogging platform had reached top 10 US website status. Karp made his announcement after numbers were revealed by third-party analytics firm Quantcast.

In a Tumblr post Karp revealed that the website now boasts 170 million users. Karp then linked to the Quancast page for Tumblr which shows202,637,856 visits to Tumblr per month in the US alone, and 616,776,768 visits worldwide. Quantcast numbers also showedusers per month was 60,803,592 in the US and 168,243,984 worldwide.

While Tumblr is not ranked within the top 10 worldwide websites it is still ranked a very impressive 15th. Tumblr is also ranked as the #9 network. read more

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July 23, 2012

Tumblr Blog ‘Text From Dog’ Inks Book Deal

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Text From Dog LogoTumblr blog Text From Dog has landed a book deal. The website publishes fictitious SMS conversations between a dog and its owner with humorous results.

U.K. Publisher Headline Publishing will release the book on October 25.

Launched in April the blog offers the following description:

“My dog sends me texts. I post them here. Yeah, it’s weird.”

Text From Dog creator October Jones and his dog Cooper expressed their excitement on Twitter, tweeting to their many fans: read more

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May 3, 2012

Wil Wheaton Uses Tumblr To Go On Google+ Attack Rant

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Wil Wheaton attacks Google Plus

It seems like everyone these days loves the ability to Tumblr to attract new readers but Google+ might not be included in that group, especially after Star Trek actor and geek superstar Wil Wheaton took to his Tumblr account on Thursday to flip out on Google+ over a forced registration request while watching a YouTube video.

In his rank  Wheaton specifically attacked a mandatory registration request made by Google when he tried to “Like” a video to his Facebook account.

Here’s the rant: read more

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April 19, 2012

Tumblr To Add Dashboard Ads Into The Mix

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Tumblr Dashboard AdsIn 2010 Tumblr CEO David Karp told the Los Angeles Times that his company was “pretty opposed to advertising. It really turns our stomachs.”

Fast forward to 2012 and a system that receives more than four and a half billion pageviews per week and that stomach turning attitude seems to have disappeared. Speaking at the Ad Age Digital Conference this week Karp announced that Tumblr would start to serve ads through the company’s “Featured” section of Tumblr’s dashboard. While that section receives only a small fraction of Tumblr’s overall reach (120,000 impressions per day) it still signals that the company is moving to a more open business strategy.

Advertisers will be able to pay for space beginning May 2.

The announcement comes just a few short months after Tumblr announced “highlighted posts” which allows users to pay $1 to receive more visibility for their work. read more

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