If you asked us ten years ago if a company basing its strategy around 140 character micro-blogging could become a billion dollar industry we would have laughed at you. However, Twitter is on track to increase its revenue from an estimated $583 million in 2013 to a cool $1 billion in ad revenue in 2014.

According to industry analyst eMarketer, Twitter will beat 2014 estimates from September by a full 20 percent.

The prediction claims that Twitter will earn more than half of its 2013 earnings from its mobile focus. eMarketer also believes the social network will increase its mobile platform dollars by 60 percent by 2015.

In its analysis eMarketer explains that Twitter’s quickly growing revenue successes are based around its ability to quickly deploy new ad types to mobile devices. The company notes that ad units are part of Twitters basic product which makes cross device implementation simple and effective.  read more

Twitter on Thursday announced plans to roll out its suite of advertising products to 50 more countries, a big push to increase revenue outside of the United States.

Twitter’s Promoted Ads suite which includes Promoted Tweets, Promoted Trends and Promoted Accounts will start with Latin America and then carry over to western Europe including Germany and Spain. Twitter currently only offers Promoted ads in the U.S., UK and Japan.

When asked about exact time frames for the platform Twitter CEO Dick Costola revealed:

“There is a ton of demand but we don’t have dates as yet.”

Latin America will roll out “later this year” with Western Europe to follow. read more