Twitter users only send 58% of their overall Tweets using the company’s own proprietary Twitter applications and website according to a recent survey. The study comes just one week after platform chief Ryan Sarver’s said that 90% of all Twitter users are sending Tweets from official Twitter applications.
Sarver’s assertion may in fact be true, as much of Twitter’s activity is performed by a handful of heavy users, meaning 42% of all Tweets could in fact be coming from a much smaller group than the 90% of users who actively use Twitter apps.
Sysomos, the company behind the study found that of the 25 million tweets they sampled since the March 11 Twitter API was released, 42% came from non-official apps.
The company also broke down the percentage of major third-party apps with TweetDeck accounting for 5.5% of all sampled tweets with the following apps accounting for 13.1% of overall tweets: UberSocial, Echfone and UberMedia (the chart below shows use among third party apps, not among all Tweets across the network). [Read more…]