Pepsi has branded the event the “Live for Now Music” initiative which is part of the company’s “Live for Now” campaign which features cans barring a silhouette of Michael Jackson.
Through the Twitter campaign Pepsi will offer free music downloads, music videos and pop-up concerts that will occur throughout the summer and fall.
Every Wednesday Pepsi will then use the Twitter platform to present an overview of artists, music and music news trending.
Music downloads through @pepsi will be taken care of through the Amazon MP3 store and followers can check out announcements using #PepsiMusicNOW and that hashtag will be used for communication with the campaign. [Read more…]