April 28, 2009
When Twitter broke the mainstream, Eric Weaver from the Brand Dialogue made a valid observation. When there is finally a chance to interact with their fans in ways unimagined before, celebs in general still don’t want to listen. If you look at the chart of followers vs. following ratio, most hard hitting celebs are following much less than 10% of their audience.
Yet that’s how many Twittering celebrities are using the site: as one more one-way communication channel. Some seem to be taking the time to respond to fans, but most appear very uni-directional.
Is it the inconvenient truth therefore, that when mainstream takes over, the conversation always becomes a one way street?