January 27, 2009
In Exploring Social Media: Twitter Adoption Stats and Demographics, I covered the article by Hitwise, “Twitter traffic according to Hitwise,” which cited statistic research showing Twitter moving into main stream adoption. The report also offered some other interesting downstream traffic stats, the numbers which report on what types of links Twitter users click, an indication of the trends and interests of Twitter users.
If asked what types of links would be most likely clicked through from Twitter tweets, you might agree with my blogger friends whom I asked the same question. They all responded with blogs. After all, bloggers were some of the earliest adopters of Twitter.
However, according to Hitwise, blog clickthroughs represent only 6.6% of all the downstream traffic, not the largest majority. Entertainment websites account for 17.6% and news and media for 10%.
They list 14.6% going to social networks as the second highest statistic for clickthroughs from Twitter.
Many consider Twitter a social network, as they do MySpace, LinkedIn, and Facebook, so maybe the social network sites link to those types of services or to specific tweets. The problem with this type of information is the lack of a clear definition of what entertainment, social networking, and blogs mean. Blogs are social networks, and many of the most popular entertainment sites in the world are hosted on blog platforms – aren’t they blogs? If users are retweeting and linking to twitter tweets, then that would also account for the high number of social networking link traffic. read more
Tags: exploring social media, Social Media, tracking twitter, Twitter, twitter demographics, twitter statistics, twitter stats, twitter traffic, twitter trends, using twitter, who uses twitter
Hitwise recently covered a variety of posts about Twitter traffic with some interesting analysis and reports.
In the most recent post on “Twitter traffic according to Hitwise,” Hitwise reports that the UK, USA, and Australia show a dramatic increase in Twitter usage and visits.
Let’s start with the UK. Twitter.com is the 291st most visited website in the UK. Internet traffic has increased by 974% over one year, see the graph below.
Traffic to Twitter from Australia has also grown significantly, 517.9% up over one year, as shown on the graph below.
…A few days earlier an analysis of Twitter traffic in the USA was also published. According to Hitwise, Twitter.com attracts more visitors than Digg. Twitter is ranked #84 in computers and Internet category, one place before Digg, ranked #85.
In April of 2008, Heather Hopkins at Hitwise analyzed the statistics of Twitter traffic to determine if this social interaction and microblogging service had hit the main steam for acceptance. Her research and analysis found that while it was increasing in usage and acceptance, Twitter ranked at 439 among “Social Networks and Forums” and was ranked at 4,309 for all types of websites. read more
Tags: exploring social media, hitwise, how many are using twitter, Social Media, social media tools, Twitter, twitter adoption, twitter demographics, twitter news, twitter numbers, twitter statistics, twitter stats, twitter users