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March 21, 2012

Twitter Claims 140 Million Users, Shows Off Some Impressive Stats

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Twitter turned six on Wednesday and to celebrate that special occasion the social network accounts that it was now serving more than 140 million active users.

In a blog post on the company’s website they uses that 140 million mark to show off some other cool facts for example the network now sees more than 340 million tweets each day.

As Twitter puts it:

“That’s more than 1 billion every three days. However concisely, it turns out there’s plenty to say.”

That 140 million user mark is a 40% increase over the company’s 100 million active users mark which Twitter CEO Dick Costolo revealed in September.

At this time Twitter hasn’t revealed how many of those active 140 million users log onto the site each and every day.  read more

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December 11, 2010

Twitter Research Shows A Very Loyal Daily User Base

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Retweet Twitter BirdTwitter users love their Twitter accounts, so much in fact that on average 80% of all Twitter users will post at least one Tweet or ReTweet to their account daily.

The 80% level comes from a PEW report that also finds that Twitter users typically fall into one of three categories; young adults, minorities and urbanites.

According to the Pew Report the three major Twitter groups are broken down as follows

  • Young adults – Internet users ages 18-29 are significantly more likely to use Twitter than older adults.
  • African-Americans and Latinos – Minority internet users are more than twice as likely to use Twitter as are white internet users.
  • Urbanites – Urban residents are roughly twice as likely to use Twitter as rural dwellers.

The Pew study also found that 71 percent of Tweets are ignored, while most Tweets sent on the site aren’t even original, instead they are simply retweets or cut and paste copies of other peoples Tweets.

Breaking down the study it appears Twitter is used mostly for sharing links to websites, sharing other peoples thoughts already posted on Twitter accounts and stalking Justin Bieber (I reported in September that Bieber conversations constitute 3% of all Twitter conversations).

That’s not to say Twitter isn’t used quite often by some users for original micro-blogging, just that a majority of users prefer to engage with previously created content, sharing that content with their own followers. The study doesn’t state whether Spam accounts were ignored, considering the number of retweets and copied messages those SPAM accounts provide, numbers could be skewed.

How do you use Twitter in your everyday life? Do you find yourself retweeting more than you Tweet? Or perhaps you click on Tweetmeme and other Twitter buttons to share websites?

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January 27, 2009

Exploring Social Media: Twitter Adoption Stats and Demographics

Exploring Social Media article series badgeHitwise recently covered a variety of posts about Twitter traffic with some interesting analysis and reports.

In the most recent post on “Twitter traffic according to Hitwise,” Hitwise reports that the UK, USA, and Australia show a dramatic increase in Twitter usage and visits.

Let’s start with the UK. Twitter.com is the 291st most visited website in the UK. Internet traffic has increased by 974% over one year, see the graph below.

Traffic to Twitter from Australia has also grown significantly, 517.9% up over one year, as shown on the graph below.

…A few days earlier an analysis of Twitter traffic in the USA was also published. According to Hitwise, Twitter.com attracts more visitors than Digg. Twitter is ranked #84 in computers and Internet category, one place before Digg, ranked #85.

In April of 2008, Heather Hopkins at Hitwise analyzed the statistics of Twitter traffic to determine if this social interaction and microblogging service had hit the main steam for acceptance. Her research and analysis found that while it was increasing in usage and acceptance, Twitter ranked at 439 among “Social Networks and Forums” and was ranked at 4,309 for all types of websites. read more

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