May 22, 2013
Twitter, on Wednesday, delivered on its promise to bring two-factor authentication to its massive micro-blogging network.
The opt-in feature requires users to receive an access code on their smartphone via SMS text messaging.
Earlier in the month, it was announced that Twitter employees were currently testing the Twitter two-factor authentication setup. The tests began after several high profile accounts including Burger King and The Associated Press were hacked and disturbing messages were posted to their accounts.
There are some limitations to the type of two-factor authentication being used. Specifically, many high-profile account users have multiple workers who access their Twitter account. Because two-factor authentication relies on an SMS text message to a single smartphone, it won’t work for multiple users. read more
Tags: Twitter, Twitter Two-Factor Authentication, Two-Factor Authentication
May 20, 2013
Google Glass, by design, is a social product. Customers wear the glasses everywhere and therefore, they have the option to easily stay connected on the go.
With that real-time connectivity, it was only a matter of time before social networks jumped on-board.
Announced at Google I/O, the product is now receiving social connectivity via Twitter, Facebook, Tumblr, and collaboration platform Evernote.
Before those social networks jumped on-board, Google Glass was already connected to mobile-only social network Path.
Each of the social networking options will be available as “Glassware,” the new name for Google Glass apps. read more
Tags: Facebook, Google, Google Glass, Twitter
May 13, 2013
Twitter on Monday announced the acquisition of big data analytics firm Lucky Sort.
Lucky Sort is a firm that focuses on natural language data-mining and visualization tools that are used by various online partners.
The company StockTwits is powered in large part by the data provided from the Lucky Sort system.
Lucky Sort will begin to shut down its services over the next few months and the company’s employees will transition to new roles at Twitter’s San Francisco headquarters.
Tags: Lucky Sort, Twitter, Twitter Acquires Lucky Sort
May 8, 2013
Twitter launched Twitter #Music about a fortnight ago, a new service and app to discover new artists and music through Twitter. The system uses a platform which was acquired last year by Twitter, oWeAreHunted, but has been refined and expanded through integration with Spotify and Rdio, two large music streaming services.
Currently, the system extracts songs from iTunes, Spotify, and Rdio, but other sources will be added in the future. By default, users can only listen to short snippet of songs – 30 seconds – directly from iTunes but for Rdio and Spotify, you will need to use your credentials to log in. Based on the recent acquisition of “We Are Hunted” by Twitter, the system will help us to discover new songs and artists based on custom criteria, including the artists followed by us or our followers. read more
Tags: iTunes, Rdio, Social Music, Spotify, Twitter
April 30, 2013
Twitter on Tuesday announced that it is opening its self-serve advertising platform to all users in the United States.
The Twitter self-serve platform allows account administrators to run their own campaigns by promoting accounts or individuals Tweets to specific groups within the social network. Advertisers can also track the results of their campaigns via Twitter analytics.
The self-serve platform provides pay for engagement activities which includes favorites, replies, and retweets.
Twitter started the advertising platform as an invite-only option. Twitter used feedback to adjust the platform before taking it live. read more
Tags: Self-Serve Advertising, Twitter, Twitter Advertising
April 12, 2013
When Twitter cut off Instagram from its API there were questions about the effect the move would have on Twitter. As it turns out the shutdown hurt Twitter’s quarter-over-quarter engagement per photo fell, while Instagram’s own engagement increased by 30 percent.
While Twitter has put a lot of stock in the Twitter Cards system, specifically Twitter Photo Cards, it turns out that most users would rather click on a link to view Instagram photos.
The team at Column Five visualized the entire shift from Twitter to Instagram in a new infographic. Column Five worked with Simply Measured in February 2013 to determine the shift caused by the Twitter shut down of Instagram.
What Column Five and Simply Measured discovered was that engagement with brands since that time has grown by 35% on Instagram while brand follower count grew by 41%.
They also offer some helpful tips for tracking your social media photo sharing, for example, use Instagram for photo sharing on Facebook to increase engagement.
If you want to increase Twitter engagement you need to upload pictures directly to the Twitter photo sharing system and not through Instagram.
Tags: Infographic, Instagram, Twitter, Twitter API
April 8, 2013
The Twitter Vine app is now the number one downloaded free application in the Apple App Store.
Twitter purchased the popular app in late 2012 and launched Vine in January 2013.
Vine allows customers to record 6-second long videos and then share them on the Vine platform and through Twitter and Facebook.
Starting in March the Vine platform began allowing users to embed users with basic and postcard setups. The Vine embeds have begun to show up on various news reporting websites. read more
Tags: iOS App, Twitter, Twitter Vine, Twitter Vine App
March 31, 2013
Twitter has more than half a billion tweeters and with those type of numbers the social network is bound to have run-ins with some really obnoxious users.
The team at Conduit decided to check out Twitter’s worst users and put together a hilarious infographic that examines the social networks most obnoxious people.
Talking about Twitter’s worst offenders Conduit’s Sivan Cohen revealed:
“With over half a billion users, it’s no surprise that Twitter has its fair share of awful tweeters.”
The company specifically examined eleven awful tech tweeter types. From “know-it-all developers” who attempt to always look brilliant, to eventaholic Twitter users who brag about all the cool events they are attending, the group really hits the nail on the head. read more
Tags: Obnoxious Twitter Users, Tech and Twitter, Twitter
Twitter has rolled out a new embed feature for its Vine platform. Users can now choose to embed Vine’s based on three different sizes. The company also unveiled stronger Facebook and Twitter sharing options.
In a company blog post co-founder and general manager Dom Hofmann writes:
“When we launched Vine, we described posts as ‘little windows into the people, settings, ideas and objects that make up your life.’ With today’s update, you can display them almost anywhere.” read more
Tags: Facebook, Twitter, Twitter Vine, Vine
March 28, 2013
If you asked us ten years ago if a company basing its strategy around 140 character micro-blogging could become a billion dollar industry we would have laughed at you. However, Twitter is on track to increase its revenue from an estimated $583 million in 2013 to a cool $1 billion in ad revenue in 2014.
According to industry analyst eMarketer, Twitter will beat 2014 estimates from September by a full 20 percent.
The prediction claims that Twitter will earn more than half of its 2013 earnings from its mobile focus. eMarketer also believes the social network will increase its mobile platform dollars by 60 percent by 2015.
In its analysis eMarketer explains that Twitter’s quickly growing revenue successes are based around its ability to quickly deploy new ad types to mobile devices. The company notes that ad units are part of Twitters basic product which makes cross device implementation simple and effective. read more
Tags: Twitter, Twitter Ad Revenue, Twitter Ads, Twitter Revenue