Twitter Rapidly Moving Towards $1 Billion In Annual Revenue

Twitter Ads

Twitter AdsIf you asked us ten years ago if a company basing its strategy around 140 character micro-blogging could become a billion dollar industry we would have laughed at you. However, Twitter is on track to increase its revenue from an estimated $583 million in 2013 to a cool $1 billion in ad revenue in 2014.

According to industry analyst eMarketer, Twitter will beat 2014 estimates from September by a full 20 percent.

The prediction claims that Twitter will earn more than half of its 2013 earnings from its mobile focus. eMarketer also believes the social network will increase its mobile platform dollars by 60 percent by 2015.

In its analysis eMarketer explains that Twitter’s quickly growing revenue successes are based around its ability to quickly deploy new ad types to mobile devices. The company notes that ad units are part of Twitters basic product which makes cross device implementation simple and effective.  [Read more…]

Twitter iOS Update Does Away With Several Video Uploading Services

Twitter iOS update and Video

Twitter iOS update and VideoTwitter iOS version 5.4 was released on Wednesday and as expected it did away with many popular third party video uploading services.

No longer available to Twitter iOS app users are Mobypicture, Vodpod and Posterous.

The Posterous removal shouldn’t come as a surprise to users as Twitter prepares to close the doors on the company it acquired in 2012.

Not all video services have been shuddered, Telly (formerly Twitvid) remains on the service, as does the popular platform option YFrog.

Twitter has been actively pushing its users away from third party video apps, although YouTube and Vimeo still remain as big players in the Tweet space.  [Read more…]

Twitter Adds Email Authentication To Prevent Malicious User Attacks

Twitter Hack

Twitter HackWith Twitter accounts being hacked left and right the company on Thursday debuted a new email authentication platform to fight back against forged Twitter email addresses.

Twitter announced the inclusion of DMARC, a technology that prevents cybercriminals from sending emails to users via fake Twitter.com addresses.

On the company’s official blog Twitter writes:

“We send out lots of emails every day to our users letting them know what’s happening on Twitter. But there’s no shortage of bad actors sending emails that appear to come from a Twitter.com address in order to trick you into giving away key details about your Twitter account, or other personal information, commonly called ‘phishing’.”

Twitter implemented DMARC earlier in the month but chose to officially roll out its announcement after the Twitter accounts for Jeep and Burger King became the victims of hackers. [Read more…]

Facebook Cuts Off API Support For Vine App

Twitter Vine App

Twitter Vine AppFacebook has reportedly cut off API use for Twitter’s newest social app Vine. The move comes less than 24 hours after Vine was released for wide scale use.

Twitter acquired Vine in October and launched the video-sharing service on its platform as a way to expand its multimedia offerings.

As part of the Vine application users are prompted to find their Facebook Friends, an option that now reveals a Facebook error.

While many networks including Foursquare rely on Facebook’s API for data collection, the Facebook API terms of services states that developers “may not use Facebook Platform to export user data into a competing social network without our permission.”

The wording of the social networks API allows Facebook to cut off any company it believes to be a direct competitor.

[Read more…]

Bette Midler Tweets Presidential Inauguration While Hungover

Bette Midler on Twitter

Bette Midler on TwitterWay to class up the $175 million Presidential Inauguration Bette Midler! The star of film and song took to Twitter on Monday where she said down with her family and tweeted about the Presidential event.

According to Midler she was with her family and they were all hungover.

So what exactly did Midler have to say about the inauguration. Here are some of her more memorable and confusing tweets:

[Read more…]

Twitter Might Help You Lose Weight, Study Finds

Twitter Weight Loss

Twitter Weight LossWant to trim a few pounds off your waistline? According to a new study Twitter is actually helping many users lose weight.

Published by researchers at the University of South Carolina’s Arnold School of Public Health the report claims that Twitter’s support system has given people the motivation they need to drop their extra pounds. The study examined an op-in weight loss program which encouraged Twitter users to receive and share information about weight loss and their own goals.

According to the study every 10 posts to Twitter by the test group results in another 0.5% weight loss per participant. While many weight loss intervention programs already exist, such as Weight Watchers and Jenny Craig, they are often more expensive and time consuming for participants.

If this study holds true the next big weight loss fade could literally involve sitting down in front of your computer for a little bit of time each day. [Read more…]

The World’s Top Tweeting City Is Jakarta?

Twitter City Use

Twitter City UseWhen I think of the popularity of Twitter I think of people walking around New York City, Los Angeles and Chicago, posting about their day and sharing vacation photos with friends. Yet many social users may be surprised to learn that the top tweeting city isn’t in the United States.

Forbescontributor Victor Lipman recently analysts millions of tweets to determine Twitter’s global usage patterns and what he learned was that Jakarta, Indonesia Twitter users are actually the most active on the social platform.

Behind Jakarta wasNew York City, Tokyo, London, and Sao Paulo. Also making the cut wereParis, Los Angeles, and Bandung, Indonesia. [Read more…]

Twitter And Nielsen Team Up To Improve Ratings System

Twitter and Nielsen Partnership

Twitter and Nielsen PartnershipNielsen Ratings has been called antiquated and out-of-touch with today’s media landscape, Twitter on the other hand offers semantic results that web browsers create through millions of interactions. Together the two company’s hope to create a TV measurement system that brings ratings to the twenty first century.

The new ratings metric will debut in Fall 2013 and while the Nielsen’s rating system will remain in place it will be complemented by new Twitter data that is presented on top of the SocialGuide platform created by NM Incite.

In its official press releaseNielsenwrites: [Read more…]

Flickr Announces Photo Filters, Uses Twitter Favored SDK Provider Aviary

Flickr Photo Filters

Flickr Photo Filters

Flickr on Wednesday announced a set of its own photo filters, the platform was created by the Aviary, the same company that provided an SDK package for Twitter’s recently announced photo filters.

On its blog Aviary writers:

Now, all Flickr users, on web and mobile, can make their photos look amazing with Aviarys tools, filters and effects.”

Aviary’s software development kit (SDK) works across various mobile operating system. The system isfunded by Spark Capital, Jeff Bezos, Reid Hoffman and Walgreens. [Read more…]

Twitter Cutting Some Tweets Down To 117 Characters

Twitter Shortener Services Leads to Shorter Tweets Allowed

Twitter Shortener Services Leads to Shorter Tweets AllowedIf you can’t collect your thoughts in 140 characters you might soon find yourself with 23 less. Twitter is planning to cut down URL containing tweets from 118 characters for HTTP links and just 117 for HTTPS containing URLs.

Currently a Tweet can scale to 119 characters when a Twitter URL shortener is used.

On Thursday Twitter announced the movie, noting that it was necessary because of upcoming changes to the Twitter t.co link wrapper. The new revision extends t.co wrapped links from 20 to 22 characters for HTTP URLS and 21 to 23 characters for HTTPS links.

Because Twitter’s shortener service will now use more space Twitter will give up some space from a customers Tweets. [Read more…]