May 30, 2012
Pepsi and Twitter have signed a year-long partnership that will watch as Pepsi curates and gives away free song downloads to followers of its brand via the social network.
Pepsi has branded the event the “Live for Now Music” initiative which is part of the company’s “Live for Now” campaign which features cans barring a silhouette of Michael Jackson.
Through the Twitter campaign Pepsi will offer free music downloads, music videos and pop-up concerts that will occur throughout the summer and fall.
Every Wednesday Pepsi will then use the Twitter platform to present an overview of artists, music and music news trending.
Music downloads through @pepsi will be taken care of through the Amazon MP3 store and followers can check out announcements using #PepsiMusicNOW and that hashtag will be used for communication with the campaign. read more
Tags: Pepsi, Twitter, Twitter Brand Campaign
May 18, 2012
When a new user joined Twitter’s microblogging service they are given a set of recommendations that are fairly similar to everyone else’s recommendations, that’s because Twitter has no way of knowing your interests to make better recommendations. Now Twitter is testing a new feature in some countries that dives into your browser history and makes recommendations accordingly.
In a blog post on Thursday Othman Laraki, Twitter’s director of growth and international business wrote:
“After all, even though millions of people love Justin Bieber, FC Barcelona or Kim Kardashian, not everyone using Twitter may want to follow them.”
Twitter buttons and widgets are located on millions of sites which means the company will be able to use data collected from their own pieces of already installed technology to gather information for the recommendation engine.
As Laraki explains:
“By recognizing which accounts are frequently followed by people who visit popular sites, we can recommend those accounts to others who have visited those sites within the last ten days.” read more
Tags: Browser Data, Private Data, Twitter, Twitter Recommendations
May 17, 2012
Twitter on Thursday gave privacy advocated a big win by announced a new “Do Not Track” setting that allows users to opt out of being tracked by Twitters platform.
The plan was unveiled at an Internet Week panel in New York Thursday morning by chief technology officer for the Federal Trade Commission, Ed Felten.
Twitter also revealed the new Do Not Track button, tweeting:
“The Federal Trade Commission’s CTO, Ed Felten, just mentioned Twitter now supports Do Not Track. We applaud the FTC’s leadership on DNT.”
Tags: Do Not Track, FTC, Twitter, Twitter Do Not Track
April 4, 2012
Call it an act of hyper-focused marketing, Twitter on Wednesday opened a new office in Detroit, Michigan in order to better serve current and potential marketers, specifically those within the automobile industry.
The new office is being led by Yahoo veteran Greg Myrick and is located in the M@dison Building which is a co-working space located in a 100-year old building. The location is already stock full of several Detroit tech startups and Twitter plans to have a “handful” of employees working out of the location by the end of 2012.
Opening new offices is becoming second nature for Twitter, the social network recently opened locations in Washington, D.C.; Cincinnati, Ohio; Atlanta, Georgia and Austin, Texas while the company’s largest offices are still located in Chicago, New York, Tokyo, London and Dublin. read more
Tags: Twitter, Twitter Offices, Twitter Sales
March 21, 2012
Twitter turned six on Wednesday and to celebrate that special occasion the social network accounts that it was now serving more than 140 million active users.
In a blog post on the company’s website they uses that 140 million mark to show off some other cool facts for example the network now sees more than 340 million tweets each day.
As Twitter puts it:
“That’s more than 1 billion every three days. However concisely, it turns out there’s plenty to say.”
That 140 million user mark is a 40% increase over the company’s 100 million active users mark which Twitter CEO Dick Costolo revealed in September.
At this time Twitter hasn’t revealed how many of those active 140 million users log onto the site each and every day. read more
Tags: Twitter, twitter stats, twitter users
March 20, 2012
Twitter has announced the release of the company’s Promoted Tweets advertising platform for mobile devices.
The new advertising platform joins the Promoted Accounts on users’ mobile devices while advertisers will be able to choose if their Promoted Tweets appear on iOS, Android or other mobile platforms.
Twitter said of the new platform that targeting is:
“Great for brands who want to increase the prominence and reach of their message to a particular type of mobile user. For example, mobile game and app sellers can now pinpoint the users who are likely to purchase their products.”
Promoted Tweets will appear in a users timeline only one time and Twitter says only “relevant” tweets will be shown to mobile users. If you don’t think a promoted tweet is relevant just swipe the timeline and delete it.
Twitter has also noted that as users scroll down the timeline the Promoted Tweets will follow along with them. read more
Tags: Promoted Tweets, Twitter, Twitter Mobile, Twitter Promoted Tweets
March 13, 2012
Twitter has just made a major leap forward in blogging by purchase Posterour, a blogging platform that came out of a 2008 Y Combinator sponsorship.
The platform operates just like WordPress and Tumblr by allowing users to create free blogging accounts which they can then use to post stuff on their “Spaces.”
Posterous has focused on “ease of use” which means an 8-year-old or an 80-year-old can literally figure out the system in no time at all.
On the Twitter blog the acquisition appears to be more of a talent buy:
“Posterous engineers, product managers and others will join our teams working on several key initiatives that will make Twitter even better.” read more
Tags: Blogging, Posterous, Twitter
March 8, 2012
Pinterest may still be invite-only and the two-year-old company might only have 11.7 million active registered users but that hasn’t stopped it from surpassing Twitter as a traffic serving platform for millions of blogs.
According to a recent third-party measurement survey by Shareholic the visually based social networking company is currently receiving help from more than 200,000 online publishers who have implemented the company’s “pin it” buttons on their web properties.
When you consider that Yahoo has over 100 million users the company’s share platform shows the huge potential Pinterest has as a social sharing platform. read more
Tags: Pinterest, Social Networking, Twitter
February 23, 2012
Heavy Twitter users should walk away from their computers and other mobile devices and stop staring at tweets all day because it’s bad for you. That was essentially the message delivered by Twitter co-founder Christopher Isaac “Biz” Stone on Wednesday.
It’s not the eye strain, neck strain or other physical ailments that Biz Stone is worried about but rather the fact that people will waste their entire day constantly reading tweets.
Speaking to a business-based audience in Montreal Stone says he initially believed that Twitter would be used as a fun platform for sharing interesting articles and news about a persons day, instead it ended up turning into a social change vehicle such as the so-called Arab spring uprising which brought about pro-democracy movements in the Middle East. read more
Tags: Productivity, Twitter, Twitter Productivity
February 22, 2012
465 million. That’s the staggering number of Twitter accounts there are in the world, according to the latest infographic design from Infographic Labs. The infographic takes a look at the current state of things at Twitter, which we can all agree has virtually revolutionized “microblogging”.
Other interesting facts that caught our eye: that celebrity statuses only receive 21% of retweets (“interesting content” leads with 92%), and that there are 11 Twitter accounts created every second. read more
Tags: Infographic, Twitter