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September 5, 2008

How Long Are You Willing to Listen or Watch Blog Content?

Lately, video and podcasting blogs are making a huge inroad in popularity. A common question I’m asked at workshops and speaker gigs is how long a podcast or blog video should be.

I thought I knew the answer: thirty minutes. That is what works for me. An hour long program means that I typically have to pay attention to it in two sections since I rarely have that much free time in one chunk. But that’s not the answer I got from those I talked to.

Most people have told me that they enjoy 45 to 60 minute shows on their favorite blogs with multimedia. They listen to them while driving, running, jogging, exercising, and working, and a few even while relaxing instead of spending time with television.

But what about you? How long is long enough for you for a podcast or blog video? Are you willing to listen to a podcast longer than watch a video? Or the reverse?

If you are a podcaster or video blogger, have you found some trends in time lengths that work best for you and your blog?

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