Twitter Isn’t Sticky Enough

Nielsen Wire has a post up on how Twitter is failing to get new users to come back.

Currently, more than 60 percent of Twitter users fail to return the following month, or in other words, Twitter’s audience retention rate, or the percentage of a given month’s users who come back the following month, is currently about 40 percent. For most of the past 12 months, pre-Oprah, Twitter has languished below 30 percent retention.

In other words, Twitter isn’t sticky enough.

This is a real problem, and while many Twitter lovers might have seen Oprah entering the stage as something of a saviour, I hate to break it to you: She looks bored already. Last tweet was posted on Friday last week. That’s not the way to use Twitter. Still, the Oprah effect has given Twitter a huge boost, so they can certainly afford to attract less than 40% of the newcomers, right? More on Techmeme.

New FriendFeed Coming Soon, Found in Web Stats

A new version of FriendFeed is in the works, perhaps not so surprisingly in itself, but it might be coming pretty soon. MG Siegler over on VentureBeat got it confirmed, after spotting the domain in his Flickr traffic logs. It is getting harder and harder to keep web apps secret, I’ve had clients in the past who got unwanted attention to online services in an early stage, for instance.

It could, however, work the other way around. Since a lot of bloggers are watching their statistics closely, this could be a way to leak information of a new service to get some bonus coverage before going out flexing the PR muscles?