While social bookmarking site Pinterest might be two years old the sharing platform really came into it’s own during the second half of 2011 and now the company is the top traffic referrer for retail based websites.
If you’re unfamiliar with Pinterest the program essentially allows users to create “pinboards” which are the equivalent of an online bulletin board for popular categories such as food, wedding planning, home decorating, etc. As users find interesting information online they can use the “Pin It” bookmarklet or their iPhone app to save things both from online and offline solutions.
As more users create bulletin boards and share their findings with friends traffic is sent to retailers and suppliers such as Ajinomoto. That traffic according to Experian Hitwise is driven by 58% women which is of special interest to advertisers, brands and retailers. read more
Blogs benefit immensely from being constantly updated, and yet it’s also one of the more difficult things to do with a fair amount of consistency.
If you are working on your own personal blog as a means of creative expression or just chronicling your own experiences, you’ll find yourself blogging on and off — depending on the ebbs and tides of your life. That is perfectly fine and understandable because it is virtually impossible to have a life where things are happening all the time and still be able to write 35o words about it.
But if you are blogging professionally, clients will appreciate a fair amount of regularity and coherence within a framework of targeted results that lead to the achievement of a goal or goals. Clients will appreciate a well thought out plan and the accomplishment of work that is consistent with the plan.
Sure, it sounds like work and it IS work, but having a plan and working according to plan can actually minimize the time you spend working and maximize productive offline time — which is, really, everything that happens outside the frame of your computer screen. Moreover, working according to a plan can enable you to have more fun while doing work.
Building up traffic for a new blog or website can be a slow and difficult process if you are doing it by yourself with little or no guidance from experts.
After attending all the seminar-workshops and reading all the books there are to read, it can still pretty much be a game where you either hit-or-miss. However, staking your company’s reputation in a social media campaign can mean investing substantially in a hit that delivers marginal results or misses that diminish your reputation. Either way, it could be a costly experience that makes some people turn their back on social media and never look back again.
But if you are an entrepreneur who has decided on planning and implementing a social media campaign for your company without hiring experts, there are a number of ways of finding a shorter route to maximizing your hits while ensuring you don’t hammered by painful misses.
Carefully crafted blog posts or web pages promoted in the right way could shave off weeks or months from a promotion plan and enable you to reach a milestone much quicker.
When you leave a comment on a blog, there are three things at work.
Your desire to participate in the blog conversation and topic.
Your desire to increase your link credits through blog comments.
Your desire to encourage traffic from your comment to your blog.
A lot of pro bloggers cover the first two, but I want to explore the last one. If you really want to drive traffic to your blog through comments on other blogs, is it working for you?
Have you been paying attention to your blog referrals and incoming traffic to see where your traffic is coming from in relationship to your blog comments? It’s a very good question because we blog and comment on the premise that blog interaction helps drive traffic. read more