If you want to take your website beyond amateur hour, you’ve probably already realised that it’s not enough to get lots of people to visit. If it was, black hat SEO techniques (like putting ‘free porn sex hot girls free car win’ in white text on a white background) would be more excusable mistakes.
But here’s the kicker: it’s not enough. Not only do you need to very quickly convince a searcher that your description in the SERP is their perfect match – you also need them to continue believing that when they arrive at your site.
I’ve got a few pieces of advice to help you get that conversion rate up. [Read more…]