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July 24, 2012

Pinterest Advertising First! Nutrisystem Must Add Disclaimers To Weight Loss Ad Claims

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Pinterest Ads for NutrisystemPinterest advertisers no longer have the free range to say what they would like without providing warnings to customers. The Council of Better Business Bureau’s National Advertising Division asked Nutrisystem on Tuesday to begin attaching disclosures about their weight loss testimonials to their ads.

A Pinterest board asked customers who were successful with the program to post testimonials about their “reasonable” weight loss from the program which prescribes a diet of prepackaged meals.

Pins on the board including a customers name, their “after” pictures and the number of pounds they lost while using the Nutrisystem program.

While Nutrisystem does not pay to use Pinterest NAD ruled that the curation of the sites marketing tools warrants proper disclosures on Pins.

Nutrisystem was quick to add the following disclaimer: read more

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